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'Flipboard' Articles

Flipboard Founder Claims Apple News is 'a Product Living in the Past'

Apple's mobile news platform has been accused of "living in the past" by the co-founder and head of rival news curation service Flipboard. The comments were made at Tuesday's Code Media event in California, where Flipboard CEO Mike McCue participated in an onstage Q&A regarding the future of content curation in the digital mobile space. Now in its eighth year, the Flipboard iOS app organizes online articles into a more conducive reading format for mobile devices, and reaches around 100 million users a month. Comparatively, major rival Apple News – which Apple began shipping with iOS 9 – has at least 70 million monthly users. "When you're an entrepreneur and you're competing with Apple, that's a pretty big deal," said McCue. "They're a partner and a competitor at the same time." McCue then went on to criticize Apple's mobile news platform for its lack of human curation. "Apple News as a product is living in the past. There's no social sharing capability, no curation happening — it's algorithmic,” McCue said, adding: "It's another format that publishers have to adopt."McCue also picked holes in Apple's walled garden approach to online content, comparing Flipboard's ad-friendly platform to Apple News's "closed ecosystem", which McCue called "a big deal for publishers". The suggestion here is that Flipboard benefits publishers by regularly redirecting readers to the publisher's site, where more ads are shown, whereas Apple News keeps users within the app's native display format with its attendant ad restrictions. Despite the latter approach, Apple News does offer

Flipboard for iOS Updated With New Deeply Personalized 'Smart Magazines'

News-focused iOS app Flipboard today announced an update that introduces a new UI which creates custom, curated magazines based on various user "passions." The Version 4.0 update is said to be a direct response to the overabundance of news sources -- from magazines to online outlets and social media -- and serve as a way to "effortlessly get you to the things you love." The heart of the new update is a featured called "Smart Magazine." Here users can search and specify specific passions and topics they care about (photography, movies, etc.), and Smart Magazine will create a digital collection of up-to-date stories and news on each topic, and continuously update the section as new stories break. The new tool is said to be curated "by experts and enthusiasts." Flipboard 4.0 is a response to our ever-growing ecosystem of publishers, Flipboard Magazines, topics and more. With over 30 million magazines created, thousands of publishers on our platform, and tens of thousands of topics—plus input from social networks like Twitter, YouTube and LinkedIn—we re-imagined Flipboard to more effortlessly get you to the things you love. Long-time readers who follow lots of content should find a more streamlined experience, while new users will be able to dive right into their passions with minimal setup. Users will be able to pick from a collection of sub-categories once they search for a Smart Magazine passion to follow, and a learning algorithm will improve Flipboard's news aggregation features over time. On the Home carosuel users can have up to nine Smart Magazines.

Zite Shutting Down December 7, Recommends Flipboard to Users

News aggregator app Zite last night announced that it will no longer be functional past December 7, with the company encouraging fans to migrate their information and preferences over to similar app Flipboard before the deadline (via VentureBeat). Flipboard acquired Zite in 2014 after a competitive few years together in the social media and news aggregation app sphere, keeping it open but slowly appropriating Zite's features and services into Flipboard. Zite has been hinting at its impending closure for a few months, but kept silent on whether or not it would continue to run in the face of the Flipboard acquisition until now. "We wanted to ensure that Zite’s key functionality was available in Flipboard before asking users to migrate. Now that we’ve integrated all the major parts of the technology such as the topic engine, collaborative filtering algorithms and thumbs up and down voting, Zite will soon stop being available as its own app. Zite users have a few more weeks to import their preferences into Flipboard. We hope many of them will do this.” Zite users will recieve a notification within the app, or a personalized email, of the impending closure, along with a step-by-step guide of how to migrate their data to Flipboard. All the app requires is the entry of Flipboard login information into Zite -- a Facebook, Twitter, or Google+ login will work as well -- to begin the migration process. Similar to the newly launched Apple News, Flipboard provides customers a one-stop shop of all their prioritized daily news services. Flipboard [Direct Link] allows a bit more