'Brussels' Articles

Apple's Beautiful New Store in Brussels Opens to Long Lines and Fanfare

Apple celebrated the grand opening of its newly designed Apple Store in Brussels today with much fanfare, ranging from CEO Tim Cook tweeting to long lineups and media forming around the entrance prior to the doors opening. The store is the first located in Belgium at Avenue de la Toison d'Or in a busy shopping area. The new Apple Store is the first to feature a next-generation Jony Ive-inspired design with large and virtually seamless curved glass panels on the facade, light boxes extending the length of the ceiling, indoor trees, touch-sensitive sequoia wood tables, new wooden shelves for Beats headphones and other accessories, and a massive digital screen at the back of the store for product marketing. Goeiedag Brussel! Bonjour Bruxelles!— Tim Cook (@tim_cook) September 19, 2015 Apple blog One More Thing was on hand for the Apple Store grand opening in Brussels today and recorded some exciting footage as the doors opened. As with many other grand openings, the day started with a countdown among the hundreds of people lined up outside the store, at which point the doors opened and customers were cheered on by retail employees as they entered. Apple recently shared a new video that highlights the work of several comic artists in Brussels, which is known for its tradition of comic art, to celebrate the grand opening. The store is open on Monday-Saturday between 10 AM and 7 PM local time and offers a Genius Bar, Workshops and other regular services. (Thanks, Jan!)

Apple Watch Launches in Belgium on September 19 Alongside Brussels Apple Store Opening

The Apple Watch will officially launch in Belgium this Saturday on September 19, after previously being given a vague "available in 2015" launch date (via Apple Weetjes) [Google Translate]. The release of the Apple Watch will also coincide with the grand opening of Apple's newest retail location in Brussels, the first one ever in Belgium, which will see its grand opening on that day. Photo of the new Brussels Apple Store via In Belgium, the Apple Watch Sport models will sell for €419.00 (38mm) and €469.00 (42mm), while the mid-tier Apple Watch line will cost customers €669.00 (38mm) and €719.00 (42mm). When first introduced back in April, the Apple Watch was restricted to Apple's own retail stores and select boutique locations. Ever since, Apple has been slowly expanding the availability of the Apple Watch, with not only cell carriers offering the wearable device but new retail chains across the

Apple Shares Video to Celebrate Opening of Apple Store in Brussels

Apple has shared a new video to celebrate the first Apple Store in Belgium, which opens on Saturday, September 19 in the capital city of Brussels. The two-minute spot highlights the work of several comic artists in Brussels, which is known for its tradition of comic art. Brussels has a rich tradition of comic art. So, to celebrate the opening of the Apple Store, Brussels, we brought together some of the city’s most imaginative comic artists. Hear them speak about their work and the city that inspired it. The store will be located on Avenue de la Toison d'Or and open on Monday-Saturday between 10 AM and 7 PM local time. The location will offer regular Apple Store services such as the Genius Bar and Workshops. Two new Apple Stores also open in Nanjing, China and Florence, Italy on September 19 and September 26

First Apple Store in Belgium Opens in Brussels on September 19

Apple has constructed a creative barricade with colorful artwork that confirms its first Apple Store in Belgium will open on Saturday, September 19. The retail store will be located on Avenue de la Toison d'Or in the capital city of Brussels. Apple confirmed the store opening to Belgian website Apple Nieuws Vlaanderen, which has shared several photos of the storefront. The store has not yet been listed on Apple's website, but store hours and grand opening details should be available soon. Update 8:32 AM: Apple's store page for the new Brussels location is now live, but with the opening still two weeks away the store is not yet taking reservations for Genius Bar appointments or