Apple Ads

Apple today shared new videos that highlight the upcoming Accessibility features that the company plans to introduce with iOS 19 and macOS 16. Apple this week debuted a number of new Accessibility options that will be coming later this year to honor Global Accessibility Awareness Day. The first video, uploaded to Apple's main YouTube channel, shows off the Magnifier on Mac feature. We saw...

Apple today shared a trio of spooky "Mac to School" ads on its YouTube channels. The videos highlight three useful Mac features for students, including AirDrop, iPhone Mirroring, and Apple Intelligence's Writing Tools. AirDrop lets you quickly wirelessly transfer files between Apple devices, while iPhone Mirroring lets you control your iPhone from your Mac's desktop. Writing Tools can ...

Apple today shared a new spatial video that's designed to highlight the Vision Pro headset, demonstrating how the device can be used to make and preserve memories. For the video, two parents, Sam and Khulan, filmed their newborn son using iPhones that are capable of recording spatial video. Sam then edited the footage into a home video for Khulan to watch on the Apple Vision Pro, and the...

Apple today shared a "Hands-On with Apple Intelligence" video that walks through all of the current ‌Apple Intelligence‌ features and how to use them. The video shies away from the unavailable ‌Apple Intelligence‌ features like personalized Siri replies, and instead focuses on what's available now. Clean Up in Photos Genmoji Image Playground Mail Summaries Writing Tools Vi...

Since watchOS 7 in 2020, parents have been able to pair their iPhone to their child's Apple Watch. Formerly known as Apple Watch Family Setup, and now marketed as Apple Watch For Your Kids, this option allows kids to use an Apple Watch with a cellular plan for texting, calling, and location sharing, even if they do not own an iPhone. For children, a cellular Apple Watch can be a stepping...

Apple today shared a new ad that highlights a key advantage that iPhone 16 models have over Android smartphones: the Ceramic Shield. Apple says the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max displays are all protected by the latest-generation Ceramic Shield material, which is advertised as being "2x tougher than glass on any other smartphone." In the new "Trust...

Apple today shared a new ad for the Clean Up feature in the Photos app, which can identify and remove distracting objects from the background of a photo. In the video, a man flexes his muscles in front of a mirror, while a woman takes photos of him with an iPhone. Later, the man realizes that the woman is visible in the mirror in the background of the photos, so he uses the Clean Up tool to...

Apple's Beats brand today shared a new ad in its ongoing Pill People series, this time highlighting the various USB-C cables that Beats debuted earlier this week. The Pill People ad campaign features anthropomorphized Beats Pill speakers with different personalities. Beats has been using the Pill People since it launched the updated Beats Pill last summer. Apple's Beats brand is now...

Apple today shared new MacBook Pro ads, promoting features like the nano-texture display option and the long battery life. The first spot features a man sunbathing on a rooftop with his ‌MacBook Pro‌. The sun is blazing, but the Mac's display remains perfectly visible thanks to the nano-texture display. Any of Apple's latest ‌MacBook Pro‌ models can be purchased with a nano-texture...

Apple has debuted "Someday," a short YouTube film by Spike Jonze that serves as a 5+ minute ad for AirPods 4 with Active Noise Cancelation. The film stars actor Pedro Pascal, best known as the character Joel Miller in the HBO post-apocalyptic drama series The Last of Us. Pascal has also appeared in in the Netflix crime series Narcos and Disney's The Mandalorian. AirPods 4 with Active...

Apple today shared a trailer for Someday, an upcoming short film by Spike Jonze. The full-length video will be available to watch on YouTube starting on Tuesday, and it serves as an ad for the AirPods 4 with Active Noise Cancellation. The film stars actor Pedro Pascal, who is known for his roles as The Mandalorian in the Disney+ series of the same name, Joel Miller in the HBO...

Today is the iPhone 16e's launch day, and Apple has shared a new ad promoting its most affordable iPhone. The short spot features an inflatable air dancer holding an ‌iPhone 16e‌. Designed for social media and other quick ad placements, the ad features the song "Talk" from Selena Gomez and Benny Blanco. It's focused on showing off the design of the ‌iPhone 16e‌, including the all-display...

Apple today shared a new ad promoting the Apple Watch Series 10, linking it to the tradition of setting New Year's resolutions. In the spot, Apple explains that the second Friday of January is when most people stop meeting their goals, suggesting that the Apple Watch can provide the necessary motivation to keep going. "This year, what if a little bit of help on our wrists could help us...

Apple today shared a new Apple Intelligence ad that promotes Genmoji, a feature that became available today with the launch of iOS 18.2 and iPadOS 18.2. The spot features a custom song called "Anything You Like" by The Dare, and it runs through a list of rhyming ‌Genmoji‌ creations like gnome, foam, pink comb, and skeleton made out of chrome, showing each ‌Genmoji‌ as it's mentioned in the...

Apple today shared its annual holiday season ad, and it's a tearjerker. The video is titled "Heartstrings" and highlights the new hearing aid feature on AirPods Pro 2 with a heartwarming father-and-daughter moment on Christmas morning. "For so many of us, sound and how we hear shape how we connect to the world around us," said Apple, in the video description. "Yet, people with hearing loss...

Over the past week and a bit, Apple has shared a new iPhone 16 Pro ad called "All Systems Pro" on its YouTube channels in select countries, such as Japan, India, South Korea, and Singapore. Apple has yet to share the ad on its U.S. channel. In the ad, a mission control center goes through a series of final checks before launching an iPhone 16 Pro into space like a rocket. During a 30-second...

Apple today shared a new Apple Pay ad ahead of the holidays, promoting the service's ease of use for online shopping. With ‌Apple Pay‌, a stored card can be used for a purchase with just Face ID or Touch ID authentication, allowing for quick purchases. In the spot, a woman with a plate collection has an empty spot, and she uses ‌Apple Pay‌ to purchase a plate in just a tap with ‌Apple Pay‌. ...

Apple last week released iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 with the first set of Apple Intelligence features on the iPhone, iPad, and Mac, including Writing Tools. Within the Writing Tools suite, there is an option to change the tone of text you write to be friendly, professional, or concise, along with the ability to have text summarized into key points. Apple highlighted these...

Apple today shared a new ad that highlights how artists used the iPad Pro and Apple Pencil Pro to design personalized artwork for seven NHL goalie masks being worn during the 2024-25 season. The artwork was then hand painted onto the masks. The goalie masks were created for Jeremy Swayman of the Boston Bruins, Jacob Markström of the New Jersey Devils, Stuart Skinner of the Edmonton Oilers,...

Ahead of the holiday season, Apple is sharing iPhone 16 ads highlighting the new functionality in an effort to entice customers to upgrade to the latest models. Today's ad focuses on the 4K 120 frames per second Dolby Vision video recording feature that is exclusive to the iPhone 16 Pro and ‌iPhone 16 Pro‌ Max. The minute-long ad shows several slow motion shots, including a wind storm, an...