Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
Apple today shared its annual holiday season ad, in which a young man rediscovers his creativity after receiving a MacBook Neo as a gift from his parents.
The short film, titled
The Dreamer, is directed by Melina Matsoukas.
"Watch the new Apple Holiday Film about a parents' gift that helps their son rediscover his creativity," said Apple, in the video's description. "Sometimes all it takes to remember what makes us special, is someone who believes in us. A celebration of creativity and the people who inspire it, featuring MacBook Neo."
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Bloomberg's Mark Gurman today reported that Apple plans to release a second-generation MacBook Neo in the first half of 2027. He previously mentioned that the new model will feature an A19 Pro chip, 12GB of RAM, and new color options.
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Apple has raised the MacBook Neo's starting price from $599 to $649 on its online education store in the U.S., meaning it now offers college students and other eligible groups only a $50 discount on the laptop, down from $100. The change was made within the past week, with equivalent increases in local currencies in other countries.
When the MacBook Neo first launched in March, it started at ...
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