'Apple Upgrade' Program Launching on Tuesday - MacRumors
Skip to Content

'Apple Upgrade' Program Launching on Tuesday

by

In his newsletter today, Bloomberg's Mark Gurman reiterated that a new "Apple Upgrade" program is set to launch in the U.S. on Tuesday, July 28. Apple will stop accepting iPhone Upgrade Program sign-ups on the same day, but he said customers who are already enrolled will be able to remain in the program "for the time being."

iPhone 18 Pro and Pro Max Feature
Apple is partnering with buy-now, pay-later company Klarna on the program, he said.

The program will allow you to lease most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will have various options, including returning their device after the term, upgrading to a newer device, paying a fee to keep the device, and so forth.

Some lower-priced devices, including the Apple Watch SE, the entry-level iPad, the iPhone 16, and the MacBook Neo, will not be eligible, he said.

Unlike the iPhone Upgrade Program, Apple Upgrade plans will apparently not include AppleCare+ coverage bundled into the monthly price.

Apple plans to advertise the program as a way to have lower monthly payments compared to current financing programs, according to the report, so it sounds like Apple Upgrade will be focused on leasing rather than traditional financing, and it will apparently replace the iPhone Upgrade Program for new purchases going forward.

Tags: Apple Upgrade Program, Mark Gurman

Popular Stories

Mac Studio Cooling Fan

Mac Studio M7 Ultra Expected in 2028 With Better Cooling

Monday June 29, 2026 6:17 am PDT by
The next major Mac Studio update is still a couple of years away, but a refresh for 2026 is still in the cards, according to Bloomberg's Mark Gurman. Writing in the latest edition of his Power On newsletter, Gurman said Apple has two Mac Studio refreshes in the pipeline: an M5 Ultra version due this year, and a more significant M7 Ultra model expected in 2028. Apple appears set to skip...
Read Full Article • 93 comments
M6 Pro M6 Max Mockup

Here's Why Apple is Reportedly Skipping M6 Pro and M6 Max Chips

Sunday July 12, 2026 8:12 am PDT by
According to Bloomberg's Mark Gurman, Apple will be releasing a regular M6 chip, but it has no plans to offer higher-end M6 Pro and M6 Max chips. In his Power On newsletter today, he said the reason for this break in tradition is AI. "Apple had been planning major neural-processing upgrades for the M7 family and ultimately decided those improvements were important enough to justify...
Read Full Article • 117 comments
Apple Pencil USB C sliding cap feature

Two New Apple Pencils Reportedly Launching Next Year

Sunday July 12, 2026 8:45 am PDT by
Two new Apple Pencil models are in development for release alongside next-generation iPad Pro models next year, according to Bloomberg's Mark Gurman. Specifically, he said new versions of the lower-end Apple Pencil with a USB-C port and the higher-end Apple Pencil Pro are in the works. Apple is working to satisfy upcoming EU requirements related to making batteries more replaceable,...
Read Full Article • 56 comments

Top Rated Comments

turbineseaplane Avatar
turbineseaplane
1 hour ago at 08:41 am
Klarna being the service in use here makes me want to vomit.
Score: 9 Votes (Like | Disagree)
Happy_John Avatar
Happy_John
1 hour ago at 08:38 am
This has already been discussed at length on a previous thread.

I understand that, for the sake of the business model MR follows, recycling news items or topics multiple times is necessary, but for the sake of convenience and basic decency, it would help if the article contained a link to the previous forum thread on the topic to avoid endless repetition of the same posts.
Score: 5 Votes (Like | Disagree)
S
superarijit
1 hour ago at 08:32 am
Apple upper management to its fashion victim customers: "Please keep our bonuses coming."
Score: 5 Votes (Like | Disagree)
contacos Avatar
contacos
1 hour ago at 08:56 am
Wild that this leasing doesn't automatically include AppleCare+ since the item technically remains in the ownership of Apple?
Score: 3 Votes (Like | Disagree)
T
triumvirate
1 hour ago at 08:45 am
“You will own nothing … and we think you’re gonna love it!”

As a reminder, this move is not a final step for the endgame. Baiting people into becoming more and more comfortable with leasing tech/media versus owning tech/media is gonna be a decades-long road unless the market refuses.
Score: 3 Votes (Like | Disagree)
A
All Taken
49 minutes ago at 09:11 am
I can't help but think capitalism is on its knees when I see this. The amount of credit pushing year on year is becoming extreme. Everything is credit and non-ownership. It feels like the death throws of everything becoming too expensive and CEO's trying every last option to extract cash in a high pricing environment.
Score: 2 Votes (Like | Disagree)
Read All Comments