Apple Raises iPhone Prices in Japan
After raising prices on all Macs and iPads worldwide last month, Apple has now increased the price of iPhone models in Japan.
As spotted by the Spanish blog iPhoneros, the iPhone 16, iPhone 17e, iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max all received price increases on Apple's online store in Japan today. Prices increased by up to 11%.
| Model |
Previous Price |
New Price |
Increase |
| iPhone 17 Pro Max |
¥194,800 |
¥214,800 |
10.3% |
| iPhone 17 Pro |
¥179,800 |
¥194,800 |
8.3% |
| iPhone Air |
¥159,800 |
¥177,800 |
11.3% |
| iPhone 17 |
¥129,800 |
¥142,800 |
10% |
| iPhone 17e |
¥99,800 |
¥107,800 |
8% |
| iPhone 16 |
¥114,800 |
¥124,800 |
8.7% |
Apple attributed the Mac and iPad price increases last month to the ongoing memory chip shortage, which has driven up chip prices. In this case, however, the increases are likely due to the Japanese yen's depreciation against the U.S. dollar over the past year.
Apple did not raise iPhone prices today in the U.S. or any other countries that we checked.
Apple also raised the prices of iCloud+ and Apple Music plans in many countries today, including Japan, so price increases are a theme this Friday.
Popular Stories
Apple's iPhone Air 2 will be approximately 0.4mm thinner than the current model despite having a higher-capacity battery, claims the account "yeux1122" on the Korean Naver blog. Apple lists the original iPhone Air at 5.6mm thick, so a 0.4mm reduction would put its successor at approximately 5.2mm, around 7% thinner. Interestingly, that would match the thickness of the new iPhone Duo when...
Apple's upcoming iPhone 18e model will retain a 60Hz display but could gain an upgraded front-facing camera, according to the leaker known as "Digital Chat Station."
In a new post on Weibo, the leaker said that the device will feature a 6.12-inch OLED display using low-temperature polycrystalline silicon (LTPS) technology, the A20 chip, and a single 48-megapixel rear camera. They were less...
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo.
Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model.
Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...
/https://forums.macrumors.com/proxy.php%3Fimage=https://images.macrumors.com/article-new/2026/07/iPhone-17-17-Pro-and-Air-Feature.jpg&hash=8672ba4aa002adb7138d5958f5162a6b)
