Skip to Content

Apple Wraps Up 'Big Week' With 'Breakthrough' New Mac

Apple promised that it would have a "big week," and it has delivered. The company unveiled seven products this week, including the all-new MacBook Neo.

MacBook Neo Feature Pastel 1
In a press release, Apple said the MacBook Neo achieves a "breakthrough" starting price of just $599 in the United States. Even better, the MacBook Neo starts at just $499 for college students and qualifying educational staff.

"We're incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price," said John Ternus, Apple's Senior Vice President of Hardware Engineering. "Built from the ground up to be more affordable for even more people, MacBook Neo is a laptop only Apple could create."

Powered by the A18 Pro chip from iPhones, the MacBook Neo is up to 50% faster for everyday tasks like web browsing compared to the best-selling Windows laptop with an Intel Core Ultra 5 processor, according to Apple.

With up to 500 nits of brightness, the MacBook Neo's 13-inch display is "both brighter and higher in resolution than most PC laptops in this price range," Apple adds.

There are of course some limitations that come with lower pricing, including a non-upgradeable 8GB of RAM. And while the MacBook Air now starts with 512GB of storage, for a much higher $1,099, the MacBook Neo starts with 256GB of storage. If you want a 512GB capacity, and a Touch ID button, the MacBook Neo becomes $699.

MacBook Neo also lacks a backlit keyboard, MagSafe, and True Tone. The laptop also has USB-C ports instead of faster Thunderbolt ports, plus an inferior camera and fewer speakers compared to the MacBook Air and MacBook Pro.

Overall, though, Apple says the MacBook Neo provides an "unprecedented combination of quality and value," making it "even more accessible to millions of people around the world." The laptop can be pre-ordered now, and it launches on Wednesday, March 11. Read our coverage of the MacBook Neo announcement to learn more.

Popular Stories

Multicolored Low Cost A18 Pro MacBook Feature

Apple Accidentally Leaks 'MacBook Neo'

Tuesday March 3, 2026 7:00 am PST by
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...
imac video apple feature

Apple Unveils Two New Products

Monday March 2, 2026 7:49 am PST by
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the ...
Apple iPhone 17e feature

Apple Announces iPhone 17e With A19 Chip, MagSafe, and More

Monday March 2, 2026 6:07 am PST by
Apple today announced the iPhone 17e, featuring the A19 chip, MagSafe connectivity, faster charging, and more. The iPhone 17e contains the A19 chip introduced in iPhone 17. It features a 6-core GPU and a 4-core GPU. Apple pointed out that this makes it up to 2x faster than the iPhone 11. The new 16-core Neural Engine is optimized for large generative models. The iPhone 17e also contains...