Jony Ive and Sam Altman Discuss AI Device That's Playful, Bite Worthy, and as Peaceful as a Cabin By a Lake

OpenAI CEO Sam Altman and io Products creator Jony Ive forged a friendship that led to OpenAI's acquisition of io, and subsequently, an AI-based hardware product that both Altman and Ive believe is a reimagination of what it means to use a computer.


The duo recently did an interview with Emerson Collective founder Laurene Powell Jobs, providing insight into what they're working on. There's now an established hardware prototype, and while Altman and Ive didn't explain what it is in plain language, the interview has hints of its design and functionality.

Here are several ways that Altman and Ive described their AI hardware device:

  • It breaks the constraints of the "same kind of computer that we've been using for a long time."
  • Research started with a question about what it means that the device "is going to be able to know everything you've ever thought about, read, said?"
  • It will be a "sort of active participant" that's proactive in "a not annoying way."
  • Current devices and apps are like "walking through Times Square in New York" with flashing lights, crowds of people, noises, etc. It "doesn't make our lives peaceful and calm" or let us "focus on other stuff," which is what Ive and Altman wanted to address.
  • If you have an AI that you trust to do things for you and filter things out with "incredible contextual awareness of your whole life," then you can go for a vibe that's not walking through Times Square.
  • Ive and Altman's device aims to bring some of the spirit of "sitting in the most beautiful cabin by a lake and in the mountains and just sort of enjoying the peace and calm."
  • Ive said he prefers solutions that "teeter on appearing almost naive in their simplicity and their feel."
  • He also likes "incredibly intelligent, sophisticated products that you want to touch" and use "almost carelessly."
  • Ive told Altman that the design is right when you "want to lick it or take a bite out of it," and with the current prototype, Altman got that feeling.
  • "The degree to which Jony chipped away at every little thing that this doesn't need to do or that doesn't need to be there is remarkable."
  • "There's something about when a design gets like so simple and beautiful. And playful, for lack of a better word." There aren't a lot of products with "humor" in "this area" and there is a desire "not to take ourselves quite so seriously even though these are serious times."
  • Altman said that early on, Jony said "we are going to make people smile. We're going to make people feel joy. Whatever the product does, it has to do that." Altman said it's "lovely" to "have some whimsy back."
  • The prototypes are "jaw-droppingly good" and "exciting."

Rumors have described the device that io is working on as an AI phone without a screen, a "third core device" after a MacBook and an iPhone that's unobtrusive and able to sit in a pocket or on a desk, an iPod Shuffle-sized device that's neck worn, and a pocket-sized gadget that's screen-free but contextually aware of your life with microphones and cameras. It is not any kind of wearable like glasses, a watch, or earbuds.

Ive and Altman expect to have a device ready to hit the market in less than two years from now. The full interview with Altman and Ive is worth watching to see the commentary in context.

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

jonnysods Avatar
2 weeks ago
For peace and calm, I’d rather be sitting in a cabin by the lake.
Score: 66 Votes (Like | Disagree)
321565 Avatar
2 weeks ago
Not sure we should be platforming Altman. Ever.
Score: 52 Votes (Like | Disagree)
Wx_Man Avatar
2 weeks ago
H.O.T.O.S.

High On Their Own Supply
Score: 51 Votes (Like | Disagree)
germanbeer007 Avatar
2 weeks ago
Scam Altman wants your money to pay for gpus to catch up to Elon's buildout.
Score: 43 Votes (Like | Disagree)
jz0309 Avatar
2 weeks ago
more hype about something that doesn't exist, yet ...
And Altman is one of the last people on the planet I'd trust ...
Score: 35 Votes (Like | Disagree)
Happy_John Avatar
2 weeks ago
Um, they've said absolutely nothing about the supposed product itself, but have just "aspirationally waffled" on for a while.

It could be an electronic device, it could be a shoe, it could be an earwax cleaner.....

They honestly sound like some Arts Undergraduates who haven't yet grown out of thinking that smoking weed makes you more creative / deep / meaningful..
Score: 35 Votes (Like | Disagree)