Apple Announces Three App Store Updates for Developers

Apple today added new features and expanded flexibility to its App Store review process. Developers are now able to submit additional items for review when an existing submission is already under review.

apple developer app feature
Apple has provided several examples of what can be submitted:

  • One or more In-App Events in a separate submission if you have an app version under review.
  • An app version to address a critical bug that's separate from any existing custom product pages under review.
  • One or more Game Center features -- including achievements, leaderboards, challenges, and more.

More information is available on Apple's app submission instruction page.

Apple is doubling the number of custom product pages that developers can create to highlight content and features in apps. Up to 70 custom pages can be published at any time, and keywords can also be assigned to each custom product page to make them more discoverable on the ‌App Store‌.

In addition to new app review features and support for more custom product pages, Apple is also expanding offer codes to all In-App purchase types. Offer codes are available for consumable, non-consumable, and non-renewing subscriptions in addition to auto-renewable subscriptions. Apple also added offer codes for auto-renewable subscriptions that don't auto-renew after the promotional period ends.

Offer codes allow developers to provide people with limited-time offers for free or discounted In-App purchase content. Apple is replacing promo codes with offer codes, and as of March 26, 2026, there will no longer be an option to create promo codes for In-App purchases in ‌App Store‌ Connect. Promo codes will continue to be available to provide people with free app downloads, and already-available promo codes will continue to work until they expire.

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected [Updated]

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...

Top Rated Comments

G725 Avatar
6 weeks ago

Nobody wants to pay for a game up front, but they’ll pay you for IAP.
People are still paying upfront for good games. It's just that you can't sell simple mini games like Doodle Jump anymore. Maybe this could still work if you have a really high graphics quality and very good marketing.
Score: 2 Votes (Like | Disagree)
macduke Avatar
6 weeks ago
Interesting. I didn’t even realize you can create a bunch of custom product pages. I just made my first app this year. So is the offer code change just semantics for in-app purchases? Or is having a discounted in-app purchase code new?

That could be useful for promoting my game. I think I need to make a free version with in-app purchase to unlock all the features, because I’ve had trouble getting traction. Nobody wants to pay for a game up front, but they’ll pay you for IAP. If anyone wants a promo code, DM me, I would love feedback to see if I’m doing something wrong before I try to make a free with IAP version.
Score: 2 Votes (Like | Disagree)
yabeweb Avatar
6 weeks ago

Nobody wants to pay for a game up front, but they’ll pay you for IAP.
Guess I am nobody, I would never touch an IAP game ever, either I can buy it or no go from me.
If it is IAP based ita a no go.

If the game is good, I buy it, if I have to pay on the go it's a no no.
Score: 1 Votes (Like | Disagree)
macduke Avatar
6 weeks ago

I experienced the same thing! So hard to sell a game upfront in mobile but offer it for free and then sell and IAP and maybe

I’ve seen a bunch of indies move to the model that Nintendo tried a few years back with their iOS Mario game. Basically the first level or two are free and then they hit you will a paywall to unlock the rest of the game.

Seems to work well and is like having a “demo”. If only apply would just give us demos like Steam does
Yeah it’s tricky for me because my game doesn’t really have levels? It’s more of a see how far you can last when everything starts spiraling out of control. I really need to figure out Game Center leaderboards since it’s high score based. I kinda wanted to make sure I got the scoring dialed in before adding it. Toying with the idea of having some kind of progression, even if just visual cues. Right now there kind of is as the score changes color the higher you get, but I think I should make the intensity ramps happen on those color shifts, instead of gradually. More like Tetris.

It does have different modes, though, and difficulty settings which could be locked behind IAP and I could use these offer codes for discounts to people on the forums. Like I could have the classic game mode free, and then time attack and arcade could be in the IAP, as well as easy and hard modes. If I ever got much of a following I had the idea to throw in a cheap IAP to unlock special skins and themes for those who might love it. It sucks because my kids and all of their friends love it and play it a lot, which is why I thought I was on to something, but idk how to get traction. It’s a really fun time killer that you can pick up and just play for a few minutes or dive in for a half hour trying to top your high score. I feel like I nailed the feeling of hitting a stride and everything slowing down like you’re in the matrix blasting your way with combos to an insane score. When it happens it feels magical, but I worry the learning curve is a little steep, especially for the main classic mode. But I don’t want to make it an easy game. So many games these days are easy, and there is a difficulty settings for that.
Score: 1 Votes (Like | Disagree)