You Can Now 'Get Ready' for iPhone 17 Launch With Pre-Order Setup
Following the debut of the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple has started letting customers prepare for pre-orders, which are set to begin on Friday, September 12 at 5:00 a.m. Pacific Time or 8:00 a.m. Eastern Time.

If you plan to buy an iPhone 17, you can use the Apple Store app or Apple's website to choose a preferred phone, confirm your status with your carrier, add accessories, choose an AppleCare+ plan, and add a preferred payment method ahead of when pre-orders go live. Payment in full and other payment options are supported.
iPhone Upgrade Program members are able to choose their preferred iPhone 17 model and complete pre-approval steps that include checking upgrade eligibility, securing credit lines, and confirming shipping details.
Apple has offered a "Get Ready" feature for several years now, providing customers with a streamlined way to pre-order their iPhones with the tap of a button.
Pricing on the iPhone 17 starts at $799, while the iPhone Air is priced at $999. The iPhone 17 Pro is available starting at $1,099, and the iPhone 17 Pro Max is available starting at $1,199.
Following the September 12 pre-orders, the iPhone 17 models will launch on Friday, September 19.
Popular Stories
In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including a smart home hub, a Face ID doorbell, a MacBook with an A18 Pro chip, a foldable iPhone, and augmented reality glasses.
Below, we have recapped rumored features for each product.
Smart Home Hub
Apple home hub (concept)
Apple's long-rumored smart home hub should...
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest.
Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
Apple is working on a small, wearable AI pin equipped with multiple cameras, a speaker, and microphones, reports The Information. If it actually launches, the AI pin will likely run the new Siri chatbot that Apple plans to unveil in iOS 27.
The pin is said to be similar in size to an AirTag, with a thin, flat, circular disc shape. It has an aluminum and glass shell, and two cameras at the...
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely.
Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
The Apple supplier subject to a major cyberattack last month was China's Luxshare, it has now emerged. More than 1TB of confidential Apple information was reportedly stolen.
It was reported in December that one of Apple's assemblers suffered a significant cyberattack that may have compromised sensitive production-line information and manufacturing data linked to Apple. The specific company...