Tim Cook Says Apple is 'Making Good Progress' on Personalized Siri Features Ahead of 2026 Launch - MacRumors
Skip to Content

Tim Cook Says Apple is 'Making Good Progress' on Personalized Siri Features Ahead of 2026 Launch

On an earnings call today, Apple CEO Tim Cook said the company is "making good progress on a more personalized Siri" that is powered by Apple Intelligence, and he reiterated that the features will be available next year.

iOS 18 Siri Personal Context
"We're making good progress on a more personalized Siri, and as we've said before, we expect to release these features next year," said Cook.

Apple today reported record earnings results for the third quarter of its 2025 fiscal year, with revenue of $94 billion exceeding Wall Street expectations.

Apple first announced the personalized Siri features during its WWDC 2024 keynote, but in March it announced that they were delayed. The new capabilities will include better understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.

Apple is facing multiple class action lawsuits over the delayed features.

Popular Stories

iPhone Ultra Fold Feature

Foldable iPhone Development History and Price Revealed in New Report

Tuesday September 8, 2026 5:55 am PDT by
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...
tim cook john ternus apple ceo

Tim Cook Comments on His Final Day as Apple CEO

Monday August 31, 2026 8:39 am PDT by
Tim Cook will be stepping down as Apple's CEO on September 1, with the company's hardware engineering John Ternus set to take over. With the transition set to take place tomorrow, there have been quite a few headlines about Cook lately. Subscribe to the MacRumors YouTube channel for more videos. The latest story comes from 9to5Mac, which said it has obtained Cook's full memo to Apple...
apple tv 4k yellow bg feature

Next Apple TV Rumored to Have Five New Features, Including Siri AI

Wednesday August 19, 2026 7:43 am PDT by
According to rumors, the next-generation Apple TV 4K will have at least five new features, including an A17 Pro chip or newer, increased RAM, Siri AI support, an Apple-designed N1 chip with Wi-Fi 7 support, and an updated Siri Remote. Below, we recap everything rumored for the next Apple TV, along with potential launch timing. Rumored Features A17 Pro Chip or Newer The next Apple TV wi...

Top Rated Comments

15 months ago
CEO says that product is on track and going to be great.
Score: 15 Votes (Like | Disagree)
ShivneelSingh Avatar
15 months ago
I’ll believe it when it’s on my iPhone.
Honestly she was working well around 2015-2019, but she keeps getting worse.

I’m not even joking but a couple of weeks ago, I asked her to lower the thermostat, and she literally replied with “no.”
Score: 8 Votes (Like | Disagree)
anthonymoody Avatar
15 months ago
Me: Hey Siri, what's Tim Apple smoking these days?

Siri: I can't help you with that.
Score: 8 Votes (Like | Disagree)
TracesOfArsenic Avatar
15 months ago
More vague statements to hide the disaster and prevent a hit to stocks.
Score: 6 Votes (Like | Disagree)
Shanghaichica Avatar
15 months ago
Personalised Siri is the new AirPower.
Score: 5 Votes (Like | Disagree)
sniffies Avatar
15 months ago
Will it be able to turn off the lights this time?
Score: 5 Votes (Like | Disagree)