Apple Surveys Vision Pro Users About Competing Headsets and Smart Glasses

Apple today sent out surveys to some Vision Pro users, asking them a series of questions about the utility of various features, owned accessories, and most interestingly, competing devices.

meta ray bans feature
Much of the survey asked for feedback on screen resolution, fit, and other factors, but there are some highlights. Apple asked about Guest Mode, whether the Vision Pro iPhone app is useful, and what accessories, if any, are used with the headset.

There were specific questions about competing mixed reality and virtual reality headsets, along with a question about smart glasses. Users were asked if they owned the following: Meta Quest 3, Meta Quest Pro, Other Meta Quest headset, PlayStation VR, Valve Index, or ByteDance Pro. As for smart glasses, Apple asked about the Meta Ray-Ban smart glasses, the Amazon Echo Frames, and the Snapchat Spectacles.

The PlayStation VR and Meta Quest devices are Vision Pro competitors, but Apple does not have a product that is the equivalent of the Meta Ray-Bans or Amazon Echo Frames as of now. Apple wants to compete with those products, though, and rumors suggest that it is developing smart glasses that will be similar in function and form to the Meta Ray-Bans.

Over the weekend, Apple analyst Ming-Chi Kuo said that Apple will release its first smart glasses in 2027, though other sources like Bloomberg's Mark Gurman believe they will launch in 2026.

Kuo says the smart glasses will have multiple frame and temple material options for a custom look, along with support for voice control, gesture recognition, and audio playback. Integrated cameras will allow users to capture photos and videos, with the cameras also feeding information to a built-in AI assistant that will have environmental awareness. The 2027 smart glasses will be followed by "XR Glasses" with an integrated display for augmented reality features.

As for the Vision Pro, a revised model could come as soon as this year, with Apple adding an M5 chip but no other features. In 2027, Kuo claims Apple will release the "Apple Vision Air," a new Vision Pro model that's "substantially lighter" and less expensive, incorporating an ‌iPhone‌ chip instead of a Mac chip. In 2028, Apple is planning for the second-generation Vision Pro with an overhauled design, Mac-grade processor, and lower price.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

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Top Rated Comments

antnythr Avatar
13 weeks ago
“We don’t know what we’re doing”
Score: 31 Votes (Like | Disagree)
lk400 Avatar
13 weeks ago

“We don’t know what we’re doing”
Thank you for paying $3.5k to join our market research beta test. Now can we have some data too?
Score: 14 Votes (Like | Disagree)
Graphate Avatar
13 weeks ago
I don’t usually answer surveys, but I did to this one. It’s amazing as a device, just uncomfortable. It’s not that it is too heavy, although reducing weight would solve the issue… so would better weight distribution.
Score: 13 Votes (Like | Disagree)
Corpuscle Avatar
13 weeks ago

Makes no sense to send these surveys out to only some current Vision Pro users.
How can you draw a conclusion when you have absolutely no idea of why Apple did so. I'm quite sure that they have a valid reason that you are not aware of and don't want to consider.

They've proved they'll buy luxury garbage tech no matter the cost or compromise. Apple wanting to live in their echo chamber, apparently.
Thanks so much for insulting me. You have NO idea of what my motivations were in purchasing the device. Generalizing hate like this doesn't help anyone except those that practice schadenfreude.
Score: 10 Votes (Like | Disagree)
GrassShark Avatar
13 weeks ago
I've said this for years — glasses are the only form factor that will get any real marketshare for face wearables. Anything else is a waste of time and resources. Whether Apple can compete in this space has yet to be seen, but it is the only way they'll have a chance.
Score: 10 Votes (Like | Disagree)
Corpuscle Avatar
13 weeks ago

Thank you for paying $3.5k to join our market research beta test. Now can we have some data too?
I wish this childish hate toward Apple would stop already. I'm sure there are better hobbies than spending hours expressing hate (mostly unwarranted) and nonsensical hyperbole toward Apple. Some obviously enjoy reading post after post of this, but I don't. I want valid information, and honest and useful discussion of issues with Apple and their products.

(I make abundant use of the ignore file, but the 1000 name limit is not enough).
Score: 7 Votes (Like | Disagree)