Google Facing Breakup of Ad Business as DOJ Recommends Divestiture After Antitrust Ruling
The United States Justice Department wants Google to make major changes to its ad business in order to restore competition, with the government suggesting that Google divest both Ad Exchange (AdX) and Ad Manager (often referred to as DFP).

The DoJ made the recommendation in an updated filing submitted as part of its ongoing antitrust fight with Google. Last month, Google was found to have an illegal monopoly in online advertising, manipulating the market to cause harm to advertisers, publishers, and consumers. The court is now mulling remedies to curb Google's behavior, and it is considering suggestions from the DoJ.
AdX is Google's ad exchange marketplace where advertisers can purchase ad space from publishers in real-time through auctions, while DFP is an ad management platform that publishers can use for ad inventory management, selling, scheduling, and managing ad inventory. The DoJ wants Google to sell off AdX right away, and do a phased divestiture of DFP.
The DoJ also suggests that Google's AdWords product should deal with all third-party ad tech tools on non-discriminatory terms for bidding, matching, and placement of ads, and that Google should be prohibited from preferentially routing buyside demand from AdWords to any as exchange or publisher ad server. Google may also be required to share key ad server data and prohibited from using data gathered from Google Search, Gmail, and other Google properties to evaluate digital ad inventory on third-party tools and websites.
Google is also facing off with the Department of Justice over search, as the company was found to have an online search monopoly as well. Google could be forced to sell off the Chrome browser and make major changes to data sharing that would impact Google Search's market dominance.
Popular Stories
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report.
Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain.
Now, tech news aggregator Jukan Choi reports...
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality.
We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...