All three cable types are available in 1.5-meter (5-foot) and 20-centimeter (8-inch) lengths and both lengths are priced at $18.99 for a single cable. The 1.5-meter versions of USB-C to USB-C and USB-A to USB-C are also available in 2-packs for $34.99.
The 1-pack versions of the 1.5-meter cables are available in Bolt Black, Surge Stone, and Rapid Red, though the Rapid Red versions of the USB-A to USB-C and USB-C to Lightning won't be available until summer. The USB-C to USB-C cable is also available in a Nitro Navy color.
The 2-pack versions of the 1.5-meter USB-C to USB-C and USB-A to USB-C cables, as well as the three 20-centimeter cables, are available only in Bolt Black.
The new Beats cables are made with a woven design for increased durability and to prevent tangles, with the USB-C to USB-C cables supporting charging at up to 60 watts while the USB-A to USB-C cables support charging at up to 15 watts. Data speeds on both are limited to USB 2.0 rates. The USB-C to Lightning cables support fast charging on select iPhone and iPad models, though Beats did not specify an exact wattage limit.
To promote the launch, the Beats "Pill People" have returned in a brief ad spot voiced by comedians Ben Marshall, Desi Banks and Megan Stalter.
The new cables are available to order starting today at apple.com in the United States, with on-shelf availability starting this Thursday, April 17.
The debut of the new cables from Beats follows the launch of cases for the iPhone 16 series back in September and December as the brand has worked to expand its product portfolio into new accessory categories.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Thursday January 29, 2026 2:40 pm PST by Joe Rossignol
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.
Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...
I recommend buying Anker Thunderbolt 4 or USB C 4 cables, and then you don’t have to worry about anything…top power delivery and top speed….never have to worry about which cable you have.
Then replace with Thunderbolt 5 as you get Macs with that etc…
My biggest issue with USB-C cables is knowing which ones can transfer data quickly and at what speed -- and which ones are strictly for power. I *really* wish they had some kind of universal labelling system.
I was so fed up with my collection of USB C cables that I threw nearly all of them out. My collection spanned back 10 years and of course they ranged from USB 2,3,3.1,3.2,4. I had no idea if they were power only, data and power, video out etc. The only one I kept was the one that came with my AirPods which stays on my desk at all times which I use to charge my keyboard and mouse when they run low.
I ended up buying 10 USB 4 cables (C to C) and 10 (C to A) USB 3.1 gen 2 cables. I like knowing that if I grab a C to C cable it can do absolutely everything from 240W charging to video out etc. I’m still keeping my collection of micro and mini usb cables though, sure it may not be 2005 now but who knows what tomorrow will bring?
Yes they are cool, but the price is crazy. In my case, since I lose cables, or give them away to friends/family that need one, far too often I'll stick with some cheaper alternatives from Anker, Belkin, et.al.
