What to Expect From Apple's Earnings Call on May 1 as Tariffs Loom

Apple will report its earnings results for the second quarter of its 2025 fiscal year on Thursday, May 1 at 1:30 p.m. Pacific Time. Apple's CEO Tim Cook and CFO Kevan Parekh will discuss the results on a conference call with analysts a half hour later.

Apple Launch Logo
Keep reading for some key things to know about the quarter, including a recap of new products announced, revenue expectations, and more.

New Products During Quarter

The quarter ran from December 29, 2024 through March 29, 2025, according to Apple's fiscal calendar. The following products launched during this period:

  • iPhone 16e
  • iPad Air models with the M3 chip
  • iPad models with the A16 chip
  • MacBook Air models with the M4 chip
  • Mac Studio models with M4 Max and M3 Ultra chips
  • Powerbeats Pro 2
  • Various accessories, including a new Magic Keyboard for iPad Air, Black Unity Sport Loop, USB-C to 3.5mm Audio Cable, and more

Revenue Expectations

Apple has not provided formal revenue guidance since before the COVID-19 pandemic, but the average Wall Street estimate for Apple's second quarter revenue is $94.1 billion, according to data compiled by Yahoo Finance. This would be around a 3.5% increase over the $90.8 billion revenue the company reported in the year-ago quarter.

This would be in line with the outlook that Parekh provided on last quarter's earnings call:

[…] we expect our March quarter total company revenue to grow low to mid single digits year over year.

Conference Call

Cook and Parekh will hold a conference call on May 1 at 2:00 p.m. Pacific Time to discuss the company's quarterly earnings results. The call should last around one hour, and it will include a Q&A segment with analysts.

A live audio stream of the conference call will be available on Apple's Investor Relations page, and a recording will be available later in the day for replay.

Investors will be listening for any commentary that Cook and Parekh may provide about tariffs.

What's Next: Tariffs

Apple's current quarter runs from March 30 through June 28, and the company has yet to announce any new products during this period.

U.S. President Donald Trump last week announced that the U.S. will be imposing steep tariffs on products imported from China and many other countries, starting April 9. Apple will be impacted by this decision, as it still assembles the majority of iPhones in China, despite pushing to expand production in countries like India. China will be subject to a 54% tariff, and Trump has threatened the country with additional tariffs. Apple could increase prices due to the tariffs, but the company may find creative ways to offset the added costs.

The tariffs could provide a boost to Apple's third quarter revenue, as some customers are reportedly panic-buying iPhones ahead of potential price increases. However, the fourth quarter could be tougher than usual for Apple.

Apple shares are trading at around $184 as of writing, down from a 52-week high of $260.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tags: AAPL, Earnings

Popular Stories

iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
sam sung auction

Former Apple Employee Sam Sung Changed His Name to Avoid Attention

Wednesday October 22, 2025 4:44 pm PDT by
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name. Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
cadillac lyric infotainment

GM to Remove CarPlay from All Future Vehicles, Including Gas Cars

Wednesday October 22, 2025 11:34 am PDT by
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down. In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
All Screen iPhone 2027 Feature 1

Apple's Plan to Launch Three New iPhone Designs Allegedly Revealed

Wednesday October 22, 2025 6:24 am PDT by
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source. The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies. Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
All Screen iPhone 2027 Feature 1

Report: Apple to Skip 'iPhone 19' Name for 'iPhone 20'

Thursday October 23, 2025 4:28 am PDT by
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia. Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
maxresdefault

Apple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80%

Wednesday October 22, 2025 10:48 am PDT by
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's License Feature in Apple Wallet App Launches in Another U.S. State

Thursday October 23, 2025 7:44 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting today, the feature is available to residents of West Virginia. To set it up, open the Wallet app and tap on the plus sign in...

Top Rated Comments

Mactech20 Avatar
7 months ago
Quick, everyone panic and say something about Trump being an evil tyrant or how this is all apart of the plan!
Score: 11 Votes (Like | Disagree)
macfacts Avatar
7 months ago

Quick, everyone panic and say something about Trump being an evil tyrant or how this is all apart of the plan!
He never said he had a plan, only concepts of a plan.
Score: 11 Votes (Like | Disagree)
DelayedGratificationGene Avatar
7 months ago
Way overblown on the stock price. First off US hardware is only 20% of eps. Second Apple will probably use India and Brazil, absorb some, increase prices some and prob get some sort of exemption. Tim and co are supply chain and diplomatic geniuses. If they can navigate the covid virus then the can navigate Trump. This too shall pass.
Score: 8 Votes (Like | Disagree)
DocMultimedia Avatar
7 months ago

He never said he had a plan, only concepts of a plan.
He doesn't know what the word concept even means.
Score: 8 Votes (Like | Disagree)
macfacts Avatar
7 months ago

I cant wait for higher prices. Woooooooooooooooooo. Winning big league ?
Wonder what steps Tim Apple could even try to negotiate his way out of this.......
Any deal has to be done in court under oath, or else he will just reneg on it later.
Proof: 4 years ago he negotiated a trade deal with Canada and Mexico. Then this year forgot he negotiated that deal and kept calling it the worst deal. Can't trust American government.
Score: 6 Votes (Like | Disagree)
kaycrystal626 Avatar
7 months ago

Quick, everyone panic and say something about Trump being an evil tyrant or how this is all apart of the plan!
He has no plan and doesn't know what he is doing.
Score: 4 Votes (Like | Disagree)