In 2019, Apple canceled plans to open a flagship store at Federation Square in Melbourne, Australia, due to public opposition. Specifically, many local residents were upset about Apple's plan to demolish the existing Yarra Building on the site, in order to make room for the new store. The local heritage authority Heritage Victoria ultimately decided that the building could not be torn down due to its cultural significance.
Six years later, graphic designer Filip Chudzinski has envisioned what Apple Federation Square could have looked like, based on a design proposal by architectural firm Foster + Partners. Given the proposal is now outdated, Chudzinski added in some modern touches, such as an Apple Pickup station for customers to collect online orders.
Chudzinski created more than two dozen beautiful 3D renders of the Apple Federation Square store that never was, offering a closer look at its multi-level pavilion design. The impressive store would have overlooked the nearby Yarra River.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Monday August 25, 2025 4:22 am PDT by Tim Hardwick
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman.
Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color.
We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
Tuesday August 26, 2025 4:17 pm PDT by Juli Clover
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to.
That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
Tuesday August 26, 2025 9:01 am PDT by Juli Clover
Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend.
At the September 2025 iPhone event, Apple will unveil the iPhone 17 lineup, which includes an all-new ultra-thin iPhone 17 Air. It...
Wednesday August 27, 2025 6:36 am PDT by Joe Rossignol
Apple's logo for its upcoming September 9 event hints at two rumored iPhone 17 Pro features, including new color options and a vapor chamber cooling system.
Of course, this is all just speculation for fun, as we count down the final days until the event.
New Colors
Last month, Macworld's Filipe Espósito reported that orange and dark blue would be two out of the five color options...
Tuesday August 26, 2025 4:05 am PDT by Tim Hardwick
Apple hasn't updated the AirPods Pro since 2022 other than a shift from Lightning to USB-C, and the earbuds are due for a refresh. According to Bloomberg's Mark Gurman, Apple will launch AirPods Pro 3 later this year, and apart from new features like heart rate monitoring, we're also expecting a few design changes.
The fourth‑generation AirPods offer useful clues to Apple's design cues for ...
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices.
In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color."
Below, we recap key changes rumored for the iPhone 17 Pro models:
Aluminum frame: iPhone 17 Pro models are...
What an ugly building when I read the article I was like yeah it's good they're fighting to preserve historical buildings but never thought it would be this ugly
I’m a Melbourne, Australia resident. It would’ve been so cool to have an Apple Store in this location. Such a shame it didn’t come to fruition. We still don’t have a flagship Apple Store in our city centre.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
