Apple Store is Down Ahead of Expected iPhone 16E Announcement

Apple's online store has gone down ahead of today's expected iPhone 16E announcement.

Apple Launch Store Down
The store is currently showing a "be right back" splash page. "We're making updates to the Apple Store," it says. "Check back soon."

In the Apple Store app, there is a "watch the event" link, suggesting that the announcement will be accompanied by a video.

Last week, Apple CEO Tim Cook said the "newest member of the family" would be announced today. That likely refers to the iPhone 16E, set to replace the iPhone SE.

Stay tuned for in-depth coverage of Apple's announcement.

Update: Apple has announced the iPhone 16e, and there is a video.

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Top Rated Comments

tonywalker23 Avatar
13 months ago
Yes! New MP3 player in the same form factor as a classic iPod with scroll wheel but with an ssd and AirPods support!!!
Score: 6 Votes (Like | Disagree)
13 months ago
Please don’t complain folks. We all know why Apple does this.
Score: 4 Votes (Like | Disagree)
spazzcat Avatar
13 months ago

Please don’t complain folks. We all know why Apple does this.
Hold your compaining until after the announcement?
Score: 3 Votes (Like | Disagree)
Yr Blues Avatar
13 months ago
Greedy bastards went from $429 to $599.
Score: 3 Votes (Like | Disagree)
matrix6028 Avatar
13 months ago
I was hoping for new Mac Studios. Since this event seems very quiet, it must be just for the M16e. Bummer!
Score: 2 Votes (Like | Disagree)
13 months ago
$599 for 128 gb?!? Yikes.
Score: 2 Votes (Like | Disagree)