Apple CEO Tim Cook: There's a 'Lot of Innovation' Left for Future iPhone Development
During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room for form factor innovation in future iPhone models, with the question hinting perhaps spurred by rumors of the upcoming
"iPhone 17 Air."
Cook often declines to provide insight into future products during earnings calls, but he did give an encouraging answer. "I think there's a lot more to come," Cook said. "I could not feel more optimistic about our product pipeline."
Cook went on to say that there is indeed room for change in the iPhone lineup. "I think there's a lot of innovation left on the smartphone," said Cook.
Rumors suggest that Apple is designing a super thin version of the iPhone that will replace the "Plus" model in the series. The device is expected to be between 5mm and 6mm thick, which would make it the thinnest iPhone to date.
In a separate question, Cook was asked whether the super thin design of the 12.9-inch M4 iPad Pro was driving iPad revenue, but Cook said that wasn't the case. It's the iPad Air and the iPad that were responsible for the 15 percent revenue growth the iPad category saw during the holiday quarter.
That's not a surprise given the high price of the iPad Pro. Rumors have been split on how much Apple's super thin iPhone will cost, but it is expected to be less expensive than the Pro models. Apple will focus on design, with the device set to use a lower powered chip than the Pro models and a single-lens camera.
Popular Stories
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
