Apple Further Expanding Into Ads, Now Directly Selling Ads in News App

Apple has started directly selling ads shown in the Apple News app, according to Axios.

apple news banner
The report said that Apple News publishers will receive a 70% cut of the revenue from ads sold by Apple within their articles, and added that publishers will continue to receive 100% of the revenue from in-article ads that they sell themselves.

Apple has been gradually expanding its advertising efforts over the past few years. For example, it started selling ads within the main "Today" tab in the App Store in 2022, allowing developers to promote their apps to a wider audience.

Apple selling ads directly within the Apple News app could further boost its services revenue.

More details about the placement of ads in the Apple News app can be found in the Axios report.

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Top Rated Comments

raythompsontn Avatar
12 months ago
Considering I have to pay for News, ads are not welcomed. I will no longer pay for News.
Score: 71 Votes (Like | Disagree)
jennyp Avatar
12 months ago
I think that, having paid for a subscription, one shouldn't have to deal with ads at all
Score: 45 Votes (Like | Disagree)
Skyscraperfan Avatar
12 months ago
So Apple is becoming more like Google. Did they forget that the main reason for buying overpriced Apple products is that people hate Google?
Score: 38 Votes (Like | Disagree)
justperry Avatar
12 months ago
Never enough is it….
Score: 27 Votes (Like | Disagree)
victorvictoria Avatar
12 months ago
It begins…once you let the camel's nose into the tent, it's just a matter of time.
Score: 25 Votes (Like | Disagree)
upthetoffees Avatar
12 months ago
Never accepting ads
Score: 24 Votes (Like | Disagree)