Apple Intelligence's Writing Tools Feature Highlighted in Humorous Ads

How much Kool Aid has everyone drunk on AI, especially the Marketing people and the Executives who sign off on this crap? This is a sales pitch to the most lazy and incompetent people in the workplace.

I find it very strange that anyone thinks this is the future we want. So now every a**h*le and slacker can just skate by doing nothing at work, and rely on AI to make them look good, while the people who actually put in effort and do the work are supposed to be happy about it?

This is a true sign that the AI hype has gotten so out of control that everyone has lost their grip on reality.

I'm not digging some of the recent ads. The core messages seem to be problem solving- which can certainly be good- but the problems being solved are basically people putting one over on other people... like the (British?) girl forgetting the name of the guy... or the same girl not having done the work of reviewing the marketing message... or the wife forgetting the husband's birthday...



I would think there are many, MANY ways to show A.I. more positively than basically being tools for forgetful slackers... even if things like "forgetting" is a very real thing that can happen to any of us at any time. But hey, they are a $4T company and I'm just a lone consumer.

For example, what if the wife- like the daughters- remembered her husbands birthday and used A.I. to make the very same slideshow for him ahead of a last minute scramble? I would think that would "hit" just as well without it coming off like she basically put one over on him (and indirectly THEM- her own family). Is she "ge-ge-ge... genius"? Her "gift" to him is not even on HIS phone. Presumably, as soon as he and his daughters are done watching it, she takes her phone back. At least the daughter's gift is his to keep for more than a few minutes.

If the goal is to show how much smarter people can be by using A.I. than not, it could be demonstrated just as easily in positive messages vs. this "fool somebody" theme.

While Apple isn’t the 1st to get into AI, they are the 1st to get AI right. They are the only company that puts your privacy firsthand and pass up on using your information to sell to other nefarious companies.

the past year of apple ad campaigns have been so drab. They used to be spunky, creative, and fun.

Apple might have added AI rewriting features to their e-mail services more than a year after Microsoft and Google did with theirs, but Apple's definitely got the much better ads. :cool:

That's actually how I use Chat GPT. You can spew all your thoughts and feelings into an email and it'll translate it into a coherent, professional message. And people will reply to it as if a human wrote it. It's like magic.