Apple Shares 17-Minute Video Announcement and Ad for the New MacBook Pros and M4 Chip - MacRumors
Skip to Content

Apple Shares 17-Minute Video Announcement and Ad for the New MacBook Pros and M4 Chip

Apple today shared a 17-minute announcement video on YouTube for the new 14-inch and 16-inch MacBook Pro models, which feature M4, M4 Pro, and M4 Max chip options, Thunderbolt 5 support for higher-end configurations, and more.


To learn more, read our coverage of Apple's announcements for the base 14-inch MacBook Pro and the higher-end 14-inch and 16-inch models.

Apple also shared an ad for the M4 chip, which is shown after the end credits in the full 17-minute announcement video as well:

The new MacBook Pro models are available to pre-order today and launch on Friday, November 8.

Be sure to check out Apple's video announcement for the new iMac and the new Mac mini if you missed those earlier this week.

Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Buy Now)
Related Forum: MacBook Pro

Popular Stories

Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Mac Pro Feature Teal

Apple Confirms Mac Pro Is Dead, No Future Models Planned

Thursday March 26, 2026 2:04 pm PDT by
Apple has discontinued the Mac Pro and has removed the machine from its website, reports 9to5Mac. Apple said it does not plan to design a new version of the Mac Pro, and no new model will be coming in the future. The Mac Pro was last updated in 2023, which was when Apple added an M2 Ultra Apple silicon chip, but the chassis has not been refreshed since 2019. Apple redesigned the Mac Pro to...

Top Rated Comments

Jeaz Avatar
19 months ago
Blink and you miss it announcement but Cyberpunk 2077 coming to macOS early next year.
Score: 14 Votes (Like | Disagree)
19 months ago
As one of the last Apple fans on MR, I must say it’s been an excellent week.
Score: 13 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
19 months ago
Man all these attractive Apple employees, I’m sold before they even said the specs
Score: 11 Votes (Like | Disagree)
tim-apple-silicon Avatar
19 months ago
Did they really show a scientist using Apple Intelligence to generate an AI-image for their science paper? :tone-deaf
Score: 10 Votes (Like | Disagree)
waquzy Avatar
19 months ago
I’m so sick of hearing about Apple Intelligence… give it a rest already ffs
Score: 8 Votes (Like | Disagree)
JohannesO Avatar
19 months ago
I sh*t my pants 😂 please watch until the end!
#effortlesspower "Dramatization. Do not attempt." 🤣

Here the end of the MacBook Pro presentation as a clip:





Attachment Image
Score: 6 Votes (Like | Disagree)