Amazon Introduces New Record Low Prices on Apple Watch Series 10 ($30 Off) and Black Ultra 2 ($64 Off)

Amazon this week has introduced the first notable discounts on the Apple Watch Series 10, taking $30 off two models. We're also tracking even steeper discounts on the Apple Watch Ultra 2 on Amazon right now.

Apple Watch Series 10

Apple Watch Series 10 lineup 240909 featureNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Starting with the 42mm GPS Apple Watch Series 10 in Rose Gold Aluminum, you can get this model for $369.00 in S/M, down from $399.00. Additionally, the 46mm GPS model in Jet Black Aluminum is available for $399.00 in M/L, down from $429.00.


We've seen a few $10 discounts on the Apple Watch Series 10, some of which are still available on Amazon today, but this is the first time we're tracking a bigger markdown on the brand new wearable. No other major online retailer has a discount on the Series 10 this week, and Amazon provides an estimated delivery between September 27 and 30.

Apple Watch Ultra 2

apple watch ultra 2 new black

Secondly, Amazon has further discounted the Apple Watch Ultra 2 in Black this week. You can get a few models of the Black Titanium watch for $734.89, down from $799.00. This beats the sale price we tracked over the weekend by about $15, and marks a new all-time low price for the Black Apple Watch Ultra 2.

The models on sale include the Black Titanium Case with Dark Green Alpine Loop (S) and the Black Titanium Case with Dark Green Alpine Loop (M). Both have similar delivery dates, with a range between September 26 and 30 as of writing.

Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.

Related Roundup: Apple Deals

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...

Top Rated Comments

turbineseaplane Avatar
10 months ago
$30 off

Is that really worth even mentioning?
Score: 9 Votes (Like | Disagree)
IronTek Avatar
10 months ago
If you have a Chase card that gives Ultimate Rewards, their Apple Store is currently offering 15% off Apple Watch Series 10. You can pay all in points, all in cash, or a combination.
Score: 5 Votes (Like | Disagree)
UltimaKilo Avatar
10 months ago

$30 off

Is that really worth even mentioning?
Yes, it is. I have a S5 and this is tempting.

That was even quicker than expected! I expect 350 for AW10 in another few weeks
Doubt it will even get that low. It could conceivably drop down to $390 or even $380 for Prime Days in October, but the latter number is a stretch.
Score: 2 Votes (Like | Disagree)
bookcase Avatar
10 months ago
I'd love the jet black s10, but as a s9 owner, I'm not seeing enough in the way of upgrades to justify the expense.
Score: 2 Votes (Like | Disagree)
Alameda Avatar
10 months ago
“Record Low Prices” on a product that’s only been available for six days seems a bit off.
Score: 2 Votes (Like | Disagree)
imola.zhp Avatar
10 months ago

I really wanted to get an Ultra 3 this year, but will probably stick it out with my 7 for another year. $64 isn't all that enticing to me.
I wanted a Black Ultra 3 myself, but since the Ultra didn't get updated I went for last year's model. Amazon was running $110 off, Verizon was going to give me $180 for my Nike 7 as a trade but then charge me a $35 activation fee, on a watch at full price. I sold my Nike 7 on ebay and netted $131.

So the ultra 2 was originally $799, and a black ultra 2 also would have been $799.

I saved $110 plus tax, $120.73, I saved the activation fee, $35, and I received $131.63 from selling my Nike 7. About $288 in savings. I've had the Ultra 2 almost a week now and I LOVE it.

The total from Amazon was $762.93, tax and a screen protector. No activation fee, I'm all in at $631.30. If I really want black, I can always put a bumper/case on it but I'm actually liking the natural titanium, it works really well with the blue ocean band.
Score: 2 Votes (Like | Disagree)