Apple Shares First Example of Image Playground in Action, and It's Based on Craig Federighi's Dog

Apple has shared its first "real-world example" of Image Playground, the upcoming Apple Intelligence feature that generates cartoon-like illustrations based on a text prompt. The picture was apparently made by Apple's senior VP of software engineering Craig Federighi for his wife, in honor of his dog Bailey's recent birthday.

image playground bailey
The picture shows a cute dog wearing a party hat and smiling behind a birthday cake. Apple shared the picture with Wired, which includes a watermark on all AI-generated images that appear in its publications as a matter of policy. Pictures made with Image Playground include EXIF metadata in the file that also indicates it was made with AI, similar to images edited with Apple's new Clean Up tool in the Photos app in iOS 18.1.

Apple describes Image Playground as a "fun" feature that can produce original images in seconds right within apps. Users can create an entirely new image based on a description, suggested concepts, or a person from their Photos library. From there, users can adjust the style and make changes to match a Messages thread, a Freeform board, or a slide in Keynote, for example.

According to Bloomberg's Mark Gurman, Apple plans to make the Image Playground feature for generating images and the Genmoji feature for generating custom emoji available in iOS 18.2, which will likely be released in December.

Apple plans to introduce the first Apple Intelligence features with the release of iOS 18.1, which is expected to launch in October. Among the new capabilities are writing tools for generating and summarizing text, as well as a feature that provides concise summaries of notifications. The Messages app will gain the ability to suggest replies, while a new function will allow users to record and transcribe phone calls. Lastly, the Photos app will benefit from the aforementioned "Clean Up" tool, which is designed to swiftly remove unwanted objects from images.

Popular Stories

iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
sam sung auction

Former Apple Employee Sam Sung Changed His Name to Avoid Attention

Wednesday October 22, 2025 4:44 pm PDT by
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name. Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
All Screen iPhone 2027 Feature 1

Report: Apple to Skip 'iPhone 19' Name for 'iPhone 20'

Thursday October 23, 2025 4:28 am PDT by
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia. Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
trump white house ballroom

Apple Donating to Trump's $350M White House Ballroom Project

Thursday October 23, 2025 3:55 pm PDT by
Apple is one of several tech companies that will contribute to the construction of U.S. President Donald Trump's 90,000-square-foot ballroom, reports CNN. Construction began on the ballroom this week, and the White House's east wing was torn down. Trump claims that the ballroom will cost $350 million, and that it will be privately funded through donations. The cost has already increased $150 ...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's License Feature in Apple Wallet App Launches in Another U.S. State

Thursday October 23, 2025 7:44 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting today, the feature is available to residents of West Virginia. To set it up, open the Wallet app and tap on the plus sign in...
cadillac lyric infotainment

GM to Remove CarPlay from All Future Vehicles, Including Gas Cars [Updated]

Wednesday October 22, 2025 11:34 am PDT by
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down. In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
maxresdefault

Apple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80%

Wednesday October 22, 2025 10:48 am PDT by
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...

Top Rated Comments

uptownjimmy Avatar
15 months ago
This AI image stuff looks so creepy and weird.
Score: 30 Votes (Like | Disagree)
turbineseaplane Avatar
15 months ago
Who wants this junk?

What an enormous waste of money and time to be working on this
Score: 28 Votes (Like | Disagree)
Kylo83 Avatar
15 months ago
Sorry but this is a gimmick will be fun for a demo that’s it
Score: 23 Votes (Like | Disagree)
contacos Avatar
15 months ago
I am already tired of AI images. They all look the same with unnatural glow to it. Can’t even explain it. Used it for one day on my Fold 6 and forgot about it since
Score: 18 Votes (Like | Disagree)
Pitogyro Avatar
15 months ago
Creepy AF
Score: 15 Votes (Like | Disagree)
arkitect Avatar
15 months ago
All this processing power… all this AI… all the technology… more money than god… and this is what Apple showcases?

Just another Hallmark Birthday Card?

Jesus wept.
Score: 14 Votes (Like | Disagree)