iPhone 16 Pro Now Expected to Start at $999 in U.S. Despite Recent $1,099 Rumor

Bloomberg's Mark Gurman believes the iPhone 16 Pro will start at $999 in the U.S., meaning there would be no starting price increase over the iPhone 15 Pro.

iPhone 16 Side 2 Feature
"I don't expect the Pro entry price to be raised from $999," said Gurman.

This prediction runs counter to a report last week from Taiwanese research firm TrendForce that claimed the iPhone 16 Pro would start at $1,099 in the U.S. with 256GB of storage. This meant the iPhone 16 Pro would not have been available with 128GB of storage for $999 like the iPhone 15 Pro is, but Gurman believing that the $999 price point will stick around suggests that a 128GB configuration will remain available after all.

Apple has offered at least one Pro model or equivalent tier of the iPhone at a starting price of $999 in the U.S. since the iPhone X was released in 2017.

$999 or $1,099? We'll find out for sure in just a few hours. Apple's event kicks off at 10 a.m. Pacific Time, and we'll have live coverage of the announcements.

Related Roundup: iPhone 16 Pro

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Top Rated Comments

satchmo Avatar
22 weeks ago
How about bump up the base storage to 256gb AND keep the price at $999?
Score: 21 Votes (Like | Disagree)
vegetassj4 Avatar
22 weeks ago
The new iPhone 16, now at bargain basement prices. We at Apple have managed to increase our cost effectiveness. While we must sacrifice higher margins, we realize that, due to inflationary pressures, times are hard and will be passing our savings down to our beloved customer. Our altruism knows no bounds. You are going to love it.
Score: 17 Votes (Like | Disagree)
mrat93 Avatar
22 weeks ago
I will be extremely impressed if they add $20 worth of NAND without increasing the price by $100. Only Apple could pull that off.
Score: 17 Votes (Like | Disagree)
brofkand Avatar
22 weeks ago
A thousand bucks for a phone is still nuts to me. Each to their own.
Score: 17 Votes (Like | Disagree)
kalsta Avatar
22 weeks ago

A thousand bucks for a phone is still nuts to me.
Then don't think of it as a phone. Think of it as an incredibly powerful and compact computer, a high-quality camera with multiple lenses, a 4K video camera, a GPS device, a TV, a radio, yada, yada, yada. Imagine you just arrived from the year 1980, and you can't believe $1000 buys you all that gear.

(Having said that, I'm quite happy with my iPhone 12 Pro and won't be upgrading either!)
Score: 11 Votes (Like | Disagree)
ghanwani Avatar
22 weeks ago
Tim Cook got cold feet and flip flopped at the last moment.


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Score: 10 Votes (Like | Disagree)