Apple Event Announced for September 9: 'It's Glowtime'

Apple today announced plans to hold its annual iPhone-centric event on Monday, September 9 at the Apple Park campus in Cupertino, California. The event is set to start at 10:00 a.m., and select members of the media have been invited to attend.


This year's event will see Apple unveil the iPhone 16 lineup, new Apple Watch models, and the AirPods 4, plus we'll get official launch dates for iOS 18, macOS Sequoia, and Apple's other software updates.

All four of the new iPhones are expected to have the customizable Action Button and a new Capture Button for taking photos that will have built-in gestures, such as a swipe for zooming in and out or a soft press for autofocus. The Capture Button will be on the right side of the devices below the power button.


Apple is also adding an A18 chip to all models, so the entire ‌iPhone 16‌ lineup will be capable of supporting the Apple Intelligence features that are coming in iOS 18. No other major new features are expected for the standard ‌iPhone 16‌ models, but the Pro lineup will get an increase in display size, going from 6.1 and 6.7 inches to 6.3 and 6.9 inches, respectively, for the Pro and Pro Max. Both models will also include the 5x Telephoto zoom option that was exclusive to the Pro Max last year.

For the Apple Watch, the standard Series 10 is expected to feature a thinner design with a larger display, but the change won't be radical. Apple also plans to refresh the Apple Watch SE and the Apple Watch Ultra, and we could see new health features such as sleep apnea detection and blood pressure monitoring, but it is not yet entirely clear if Apple will have them ready in time for this year's launch.

There are two models of the ‌AirPods 4‌ coming, one that's a direct successor to the current AirPods 3 and one that's a step up with support for Active Noise Cancellation at a non-Pro price.

Apple plans to stream the fall event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.

Related Forums: AirPods, Apple Watch, iPhone

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iPhone 16e Bottom Crop

Apple Reportedly Unveiling a New iPhone Next Week

Tuesday February 10, 2026 1:51 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically. The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple Logo Black

Apple Acquires New Database App

Wednesday February 11, 2026 6:44 am PST by
Apple acquired Canadian graph database company Kuzu last year, it has emerged. The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions. Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...

Top Rated Comments

sniffies Avatar
19 months ago
It's go time!

My theory:

September 9, 2024 = 9/9/2024

Add all numbers: 9+9+2+0+2+4=26

On that day at 10am, the moon is at 35% illumination

35% of 26 is 9.1

On that day at 10am, the moon is 247,456 miles away from the Earth

247,456+9.1=247,465.1

Now let's decipher each digit to the left of the decimal point in 247,465.1

Tim Cook's favorite number is 7
2+7=9
The ninth letter in the alphabet is i

Eddy Cue's favorite number is 12
4+12=16
Sixteenth letter is p

Craig Federighi's favorite number is 1
7+1=8
Eighth letter is h

John Ternus's favorite number is 11
4+11=15
Fifteenth letter is o

Jeff Williams's favorite number is 8
6+8=14
Fourteenth letter is n

Phil Schiller refused to say, therefore
5 remains 5
Fifth letter is e

Put all letters together, we get iPhone

On that day by 10am, the moon will have entered the sixteenth lunar mansion

iPhone 16 is confirmed!
Score: 143 Votes (Like | Disagree)
lexlevi Avatar
19 months ago
My guess is it’s on the 9th because the ABC Presidential Debate is on the 10th. Don’t want to compete with that news cycle.
Score: 48 Votes (Like | Disagree)
19 months ago
Gurman said the 10th, are we holding the invites wrong?
Score: 39 Votes (Like | Disagree)
dannyyankou Avatar
19 months ago
iPhone glowing Apple logo?!?
Score: 37 Votes (Like | Disagree)
Andres Cantu Avatar
19 months ago
Cue the speculation about the glowing Apple logo making a comeback in laptops.
Score: 30 Votes (Like | Disagree)
coffeemilktea Avatar
19 months ago
September 9? I can't believe I'm looking forward to a Monday morning for once. :p
Score: 17 Votes (Like | Disagree)