Apple Shares 'It's Glowtime' Event Placeholder on YouTube

Following this morning's announcement of an upcoming iPhone-centric event that's set to take place on September 9 at 10:00 a.m. Pacific Time, Apple has added an event placeholder on its YouTube channel.


Apple plans to stream the iPhone event on YouTube, on its website, and through the Apple TV app. There's also an event placeholder on the Apple Events site. For YouTube, users can click on the video placeholder and choose the "Notify me" option to get a notification when the livestream is up.

If YouTube has your location information, the notification and countdown are in local time, so it's a good way to double check when you'll need to tune in to see Apple's announcements. Apple almost always holds events at 10:00 a.m. Pacific Time, which is 1:00 p.m. Eastern Time, evening in Europe, and early morning in countries in Asia and Australia.

Apple's Events website also has an option to add the event to your calendar for a cross-platform reminder.

For those who are unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account so you can follow along with the announcements.

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
vision pro video recording

WSJ: Some Apple Vision Pro Buyers 'Feel Total Regret'

Friday May 16, 2025 7:43 am PDT by
Apple's Vision Pro headset has left many early adopters expressing dissatisfaction over its weight, limited use cases, and sparse software ecosystem, according to a new article from The Wall Street Journal. In the year following the device's launch, user feedback suggests that it has failed to meet expectations for comfort, software support, and social acceptance. In interviews conducted by T...
iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
iPhone 17 Air Pastel Feature

iPhone 17 Air Could Debut Advanced Silicon Battery Tech

Friday May 16, 2025 8:00 am PDT by
The upcoming all-new ultra-thin iPhone 17 Air could become the first Apple smartphone to adopt advanced battery technology, with Japanese supplier TDK preparing to ship its new generation of silicon-anode batteries by the end of June. According to DigiTimes, TDK CEO Noboru Saito revealed in a recent interview that the Apple supplier has accelerated its production timeline, moving shipments...

Top Rated Comments

everybodylovesramen Avatar
10 months ago
oh boy. i can’t wait to be underwhelmed. and not at all shocked at the prices going up.
Score: 21 Votes (Like | Disagree)
d4cloo Avatar
10 months ago
“Glow” must refer to Siri lighting up when activated.
Score: 14 Votes (Like | Disagree)
mdnz Avatar
10 months ago
Y'all excited for the iPhone 12SSSS?
Score: 13 Votes (Like | Disagree)
russell_314 Avatar
10 months ago
It’s glowing

Attachment Image
Score: 10 Votes (Like | Disagree)
Dj64Mk7 Avatar
10 months ago

Glow.... tell me they are not going to light up the apple on the back.

Tell me they are. It’s an instant buy for me if they do!

Glowtime? What could that mean? What would be the benefit of having the Apple on the back of your iPhone 16 Pro glow? It has to be something else.

So not excited this year for the “new” models.
I guess the Glow refers to the “new and magical colors” the Apple Watch and some iPhones will get this year. Innovation in the colors… that’s Apple right now…

Glow like lume? Lume-coloured iPhones? :D

“Glow” must refer to Siri lighting up when activated.
"Glow" almost certainly refers to the new Siri animation that comes as part of Apple Intelligence, or just the Apple Intelligence features in general, since the hallmark visual feature seems to be that same glow from the invite.
Score: 9 Votes (Like | Disagree)
russell_314 Avatar
10 months ago

Glow.... tell me they are not going to light up the apple on the back.
Tell me they are. It’s an instant buy for me if they do!
Score: 7 Votes (Like | Disagree)