Apple Promotes Final Cut Pro for Mac and iPad in New Ad - MacRumors
Skip to Content

Apple Promotes Final Cut Pro for Mac and iPad in New Ad

Apple today shared new ads focusing on Final Cut Pro 10.8, the latest version of the Apple-designed app for professional video editing. The first ad highlights Final Cut Pro for the Mac, while the second covers Final Cut Pro for iPad.


Both videos walk through the different features that are available in Final Cut Pro on the Mac and the ‌iPad‌. The Mac video walks through different tools for adding effects and organizing footage, while the ‌iPad‌ ad shows off the touch-based gestures and Apple Pencil integration.

With Final Cut Pro 10.8, which came out in June, Apple added Enhance Light and Color, an feature that improves color, color balance, contrast, and brightness in one step. Slo-Mo, another AI feature, blends the frames of video intelligently to provide higher-quality movement.

Apple also introduced Final Cut Camera, an app that can capture video from multiple iOS devices and feed it into Final Cut Pro for a multicam experience.

Final Cut Pro is priced at $300 for the Mac version, and $49 per year or $4.99 per month for the ‌iPad‌ version. Apple offers a free 90-day trial.

Popular Stories

Switch to Safari

Apple Explains Why Chrome Users Should 'Switch to Safari'

Tuesday October 13, 2026 5:29 am PDT by
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
apple watch survival video

Apple Shares New Apple Watch Survival Stories

Tuesday October 27, 2026 4:20 pm PDT by
Apple today continued with its "True Apple Watch Story" series, featuring two more people who credit the Apple Watch with saving their lives. In the first video, Morgan tells the story of how her Apple Watch woke her up with high heart rate alerts. She ended up having a kidney infection and was going into septic shock. The second video features a man named Josh, who used the Apple...
iphone duo screen crack

Apple Responds to iPhone Duo Display Cracking Reports

Monday October 26, 2026 10:20 am PDT by
Shortly after the iPhone Duo launched, a few users reported hinge issues that were causing cracks in the inner display. Apple has now responded to the reports in a statement to MacRumors, saying a small number of units are affected. The response to iPhone Duo from early users has been incredibly positive, and we are seeing exciting things from developers who are rapidly updating their apps...

Top Rated Comments

Think|Different Avatar
29 months ago

Most have moved on at this point. Everyone was asking for FCP on mobile YEARS ago. The iPad is an iPad. Let it be an iPad. What’s next, advertising the iPad calculator app after 14 years?
What a lame reply – and untrue. Plenty haven't "moved on" from the desktop version, which has to be what you are talking about when the iPad version is practically still new.

Let an iPad be an iPad? LOL, okay...Please tell us what we are all allowed to use said device form if it's not native apps made be the company who created it.
Score: 12 Votes (Like | Disagree)
jayducharme Avatar
29 months ago
I don't do anything fancy with FCPX, but I use it a LOT. I just appreciate how quickly I can get decent results without much fuss.
Score: 11 Votes (Like | Disagree)
suchnerve Avatar
29 months ago
Still no support for captioning/subtitling. 😒

Apple loves to claim to support accessibility, and yet they continue to neglect one of the most widely-used accessibility features — subtitles on video.
Score: 8 Votes (Like | Disagree)
29 months ago
I love how I bought FCP like 5 years ago and I'm still getting BIG updates to it. I guess it's a loss-leader to try to woo video pros away from Premiere Pro?
Score: 7 Votes (Like | Disagree)
FCX Avatar
29 months ago

More efficient than what?

I moved from FCPX to DaVinci Resolve maybe five years ago. Resolve is plenty fast on my MBP M1 Max. The feeling of running a video editor for hours on battery without feeling slow is something I like.

Resolve has all the features one could wish and then some. For example, Fusion can be used to create very sophisticated effects, and Fairlight is a powerful tool for audio. The learning curve is not very easy, though, and some relatively simple things require odd workarounds.

I think the best video editor is the one you master and can use to do everything you want. So, if FCPX serves you well, use it. For a complete beginner, however, I would recommend Resolve due to its reasonable cost and large user base. It also receives significant updates regularly.
Final Cut is definitely more efficient than PPr, which is slow, buggy, and comes with a monthly payment.

Resolve is plenty fast, if you have fast storage and a decent machine. Got nothing against it aside from the cluster that is its interface.

I just work so much faster in Final Cut, it lets me iterate and experiment quickly, stays out of my way, and it just makes editing fun. Can't say that about PPr or Resolve or Avid. I'm not bothered ticking all the latest 'feature' checkboxes - I edit to tell a story, anything that gets in the way of that is counter-productive.
Score: 6 Votes (Like | Disagree)
FCX Avatar
29 months ago
Really getting a kick out of these replies....

Seriously though. It's a great app, I use it every day. Think of Final Cut (on Mac) like a camera body. You get the engine, and add on whatever else you need from a really comprehensive plugin marketplace. Or build your own plugins with Motion - I've built custom effects & transitions for a number of clients, and stuff that I was interested in trying my hand at.

I also use Premiere, but only when required which thankfully isn't often, and Resolve. For me, Resolve is trying too hard to be everything all at once. It's a really great color platform, but editing is a bit clunky (to me, ymmv).

Haven't tried FCP on iPad, and don't really have any interest in doing so. Live multicam capture is pretty interesting though, wouldn't mind seeing that added to the really great multicam editing in the desktop version.
Score: 6 Votes (Like | Disagree)
Latest Stories
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
3 minutes ago
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
2 hours ago
How macOS Adapts Its Controls for Touch on the New MacBook Pro
How macOS Adapts Its Controls for Touch on the New MacBook Pro
2 hours ago
Just Got an iPhone Duo? Try These Features First
Just Got an iPhone Duo? Try These Features First
4 hours ago
Apple Announced Scott Forstall's Departure 14 Years Ago Today
Apple Announced Scott Forstall's Departure 14 Years Ago Today
4 hours ago
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
16 hours ago
Here's Everything Apple Announced This Week
Here's Everything Apple Announced This Week
16 hours ago
Here's a Real-World Look at the New MacBook Pro's Glowing Apple Logo
Here's a Real-World Look at the New MacBook Pro's Glowing Apple Logo
16 hours ago
How Accurate Were Rumors About Apple's OLED Touchscreen MacBook Pro?
How Accurate Were Rumors About Apple's OLED Touchscreen MacBook Pro?
17 hours ago
Apple Has 8 New Products Available for Pre-Order
Apple Has 8 New Products Available for Pre-Order
18 hours ago
iPhone Duo: Turn the Hinge Into an App Launcher
iPhone Duo: Turn the Hinge Into an App Launcher
18 hours ago
OLED MacBook Pro vs. Mini-LED MacBook Pro: Size and Weight Compared
OLED MacBook Pro vs. Mini-LED MacBook Pro: Size and Weight Compared
19 hours ago
Best Buy Offering Up to $100 Gift Cards With iPad Mini 8 and M6 MacBook Pro Pre-Orders
Best Buy Offering Up to $100 Gift Cards With iPad Mini 8 and M6 MacBook Pro Pre-Orders
19 hours ago
Adding Touch Didn't Cost the MacBook Pro Any Battery Life
Adding Touch Didn't Cost the MacBook Pro Any Battery Life
20 hours ago
Apple Releases Redesigned Mac Chargers and 'World Travel Adapter Kit'
Apple Releases Redesigned Mac Chargers and 'World Travel Adapter Kit'
20 hours ago
Apple Executives Explain Why the MacBook Pro Finally Has a Touch Screen
Apple Executives Explain Why the MacBook Pro Finally Has a Touch Screen
20 hours ago
New MacBook Pro Features Deeper Bass and Improved Closed-Lid Audio
New MacBook Pro Features Deeper Bass and Improved Closed-Lid Audio
21 hours ago
New MacBook Pro Offers Up to 16TB of Storage, Double Previous Limit
New MacBook Pro Offers Up to 16TB of Storage, Double Previous Limit
21 hours ago
Apple's New Touchscreen MacBook Pro Costs Up to $14,549
Apple's New Touchscreen MacBook Pro Costs Up to $14,549
21 hours ago
Apple Brings Dynamic Island to Mac for the First Time
Apple Brings Dynamic Island to Mac for the First Time
21 hours ago
Mac Studio With M5 Ultra Now Available With 512GB RAM for $22,299
Mac Studio With M5 Ultra Now Available With 512GB RAM for $22,299
21 hours ago
Illuminated Apple Logo Returns to MacBook Pro After 10 Years
Illuminated Apple Logo Returns to MacBook Pro After 10 Years
21 hours ago
Apple Announces OLED MacBook Pro With Touch Display
Apple Announces OLED MacBook Pro With Touch Display
21 hours ago
Apple Store Down Ahead of 'Pro and Tell' Launch Today
Apple Store Down Ahead of 'Pro and Tell' Launch Today
22 hours ago
South Korea Rules Against Apple Over App Store Payment Rules
South Korea Rules Against Apple Over App Store Payment Rules
23 hours ago
iOS 27.2 Adds Selfie-Based Age Verification
iOS 27.2 Adds Selfie-Based Age Verification
1 day ago
Beats 360 Get First Price Drop Alongside Return of Record Low for AirPods 4
Beats 360 Get First Price Drop Alongside Return of Record Low for AirPods 4
1 day ago
Apple Raises MacBook Neo's Starting Price to $649 on Education Store
Apple Raises MacBook Neo's Starting Price to $649 on Education Store
1 day ago
MacBook Studio?
MacBook Studio?
1 day ago
Apple CEO John Ternus Teases Touchscreen MacBook Pro: 12 Final Rumors
Apple CEO John Ternus Teases Touchscreen MacBook Pro: 12 Final Rumors
1 day ago