Apple Promotes Final Cut Pro for Mac and iPad in New Ad

Apple today shared new ads focusing on Final Cut Pro 10.8, the latest version of the Apple-designed app for professional video editing. The first ad highlights Final Cut Pro for the Mac, while the second covers Final Cut Pro for iPad.


Both videos walk through the different features that are available in Final Cut Pro on the Mac and the ‌iPad‌. The Mac video walks through different tools for adding effects and organizing footage, while the ‌iPad‌ ad shows off the touch-based gestures and Apple Pencil integration.

With Final Cut Pro 10.8, which came out in June, Apple added Enhance Light and Color, an feature that improves color, color balance, contrast, and brightness in one step. Slo-Mo, another AI feature, blends the frames of video intelligently to provide higher-quality movement.

Apple also introduced Final Cut Camera, an app that can capture video from multiple iOS devices and feed it into Final Cut Pro for a multicam experience.

Final Cut Pro is priced at $300 for the Mac version, and $49 per year or $4.99 per month for the ‌iPad‌ version. Apple offers a free 90-day trial.

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
iphone 17 ceramic shield

Regular iPhone 17's USB-C Charging Speeds Tested With Apple Chargers

Friday September 26, 2025 9:01 am PDT by
The website ChargerLAB has tested the standard iPhone 17 model's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 27W to 28W with these Apple chargers:29W USB-C Power Adapter 30W USB-C Power Adapter 35W Dual USB-C Port Power Adapter 35W Dual USB-C Port Compact Power Adapter 40W Dynamic Power Adapter with 60W Max...
LG UltraFine 6K Display TB5

LG UltraFine 6K (32U990A) TB5 Display: Pre-Orders Open September 30

Monday September 29, 2025 6:21 am PDT by
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing. LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...
Foldable iPhone 2023 Feature Iridescent 1

Samsung Confirms Plan to Make Foldable Displays for Major American Company

Monday September 29, 2025 6:54 am PDT by
Samsung Display president Lee Cheong has confirmed plans to make foldable smartphone displays for a major American company, which is widely believed to be Apple. As reported in Chosun Biz, Cheong last week told journalists in Seoul that the company is accelerating preparations for mass production of OLED displays designed for foldable smartphones to be supplied to a "North American client."...

Top Rated Comments

Think|Different Avatar
15 months ago

Most have moved on at this point. Everyone was asking for FCP on mobile YEARS ago. The iPad is an iPad. Let it be an iPad. What’s next, advertising the iPad calculator app after 14 years?
What a lame reply – and untrue. Plenty haven't "moved on" from the desktop version, which has to be what you are talking about when the iPad version is practically still new.

Let an iPad be an iPad? LOL, okay...Please tell us what we are all allowed to use said device form if it's not native apps made be the company who created it.
Score: 12 Votes (Like | Disagree)
jayducharme Avatar
15 months ago
I don't do anything fancy with FCPX, but I use it a LOT. I just appreciate how quickly I can get decent results without much fuss.
Score: 11 Votes (Like | Disagree)
suchnerve Avatar
15 months ago
Still no support for captioning/subtitling. ?

Apple loves to claim to support accessibility, and yet they continue to neglect one of the most widely-used accessibility features — subtitles on video.
Score: 8 Votes (Like | Disagree)
ignatius345 Avatar
15 months ago
I love how I bought FCP like 5 years ago and I'm still getting BIG updates to it. I guess it's a loss-leader to try to woo video pros away from Premiere Pro?
Score: 7 Votes (Like | Disagree)
FCX Avatar
15 months ago
Really getting a kick out of these replies....

Seriously though. It's a great app, I use it every day. Think of Final Cut (on Mac) like a camera body. You get the engine, and add on whatever else you need from a really comprehensive plugin marketplace. Or build your own plugins with Motion - I've built custom effects & transitions for a number of clients, and stuff that I was interested in trying my hand at.

I also use Premiere, but only when required which thankfully isn't often, and Resolve. For me, Resolve is trying too hard to be everything all at once. It's a really great color platform, but editing is a bit clunky (to me, ymmv).

Haven't tried FCP on iPad, and don't really have any interest in doing so. Live multicam capture is pretty interesting though, wouldn't mind seeing that added to the really great multicam editing in the desktop version.
Score: 6 Votes (Like | Disagree)
FCX Avatar
15 months ago

More efficient than what?

I moved from FCPX to DaVinci Resolve maybe five years ago. Resolve is plenty fast on my MBP M1 Max. The feeling of running a video editor for hours on battery without feeling slow is something I like.

Resolve has all the features one could wish and then some. For example, Fusion can be used to create very sophisticated effects, and Fairlight is a powerful tool for audio. The learning curve is not very easy, though, and some relatively simple things require odd workarounds.

I think the best video editor is the one you master and can use to do everything you want. So, if FCPX serves you well, use it. For a complete beginner, however, I would recommend Resolve due to its reasonable cost and large user base. It also receives significant updates regularly.
Final Cut is definitely more efficient than PPr, which is slow, buggy, and comes with a monthly payment.

Resolve is plenty fast, if you have fast storage and a decent machine. Got nothing against it aside from the cluster that is its interface.

I just work so much faster in Final Cut, it lets me iterate and experiment quickly, stays out of my way, and it just makes editing fun. Can't say that about PPr or Resolve or Avid. I'm not bothered ticking all the latest 'feature' checkboxes - I edit to tell a story, anything that gets in the way of that is counter-productive.
Score: 6 Votes (Like | Disagree)