Netflix Gains 8 Million Global Subscribers Amid Price Hikes and Push to Ad-Supported Streaming

Netflix has gained more than 8 million global paid subscribers since April, according to new subscriber information included in the company's second quarter earnings results [PDF]. With the jump in paid subscriptions, Netflix now has a total of 277.65 million paid subscribers around the world, marking 16.5 percent year-over-year growth.

Netflix Smaller 1
Ad tier memberships increased 34 percent quarter-over-quarter, thanks to Netflix pushing its ad-supported tier. Netflix eliminated its cheapest ad-free "Basic" subscription tier last year, and earlier in July, the company began warning customers in the UK and Canada that they would need to move to a new plan.

In the United States, the Basic plan was priced at $9.99 per month, but the cheapest ad-free Netflix plan is now priced at $15.49 a month. Netflix had been allowing customers that were already on the Basic plan to continue using it, but that is being phased out. Ad tier memberships grew 34 percent from the first quarter to the second quarter of 2024.

Netflix with ads is priced at $6.99 per month, and it includes between four and five minutes of ads per hour. Ads vary in length from 15 to 30 seconds and play before and during TV shows and movies. The company says that it will soon test an in-house ad tech platform in Canada, with plans to launch it broadly in 2025.

Netflix saw 17 percent growth in revenue year-over-year, and it is expecting overall 2024 growth to be at 14 to 15 percent. Netflix is expecting ad memberships to increase in 2025 and beyond, with ad revenue becoming a more meaningful contributor to its business.

Tag: Netflix

Popular Stories

airpods translate

AirPods Live Translation Blocked for EU Users With EU Apple Accounts

Thursday September 11, 2025 4:01 am PDT by
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout. Apple says on its feature availability webpage that "Apple Intelligence: Live Translation with AirPods" won't be available if both the user is physically in the EU and their Apple Account region is in the EU....
iPhone 17 Pro Colors

iPhone 17 and iPhone 17 Pro Models Are eSIM-Only in These Countries

Tuesday September 9, 2025 12:23 pm PDT by
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries. The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple: Bahrain Canada Guam Japan Kuwait Mexico Oman Qatar Saudi Arabia United Arab Emirates Un...
iPhone 17 Pro Colors

Didn't Pre-Order a New iPhone Yet? Here's How Long the Wait is Now

Friday September 12, 2025 6:11 am PDT by
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began at 5 a.m. Pacific Time in the U.S. and many other countries today. If you have yet to place a pre-order, you might face a longer wait now, depending on your desired configuration. As of shortly after 6 a.m. Pacific Time today, nearly all iPhone 17 Pro Max configurations on Apple's online store in the U.S. are facing ...
iPhone 17 Pro Colors

iPhone 17 and iPhone 17 Pro: Release Date and Pre-Orders

Wednesday September 10, 2025 12:30 am PDT by
Apple held its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, ultra-thin iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. All of the new iPhone models will be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time in the U.S. and dozens of other countries, according to Apple. The release date for the devices is one week...
iPhone 17 Pro Cosmic Orange

Skipping the iPhone 17 Pro? Here's What's Rumored for iPhone 18 Pro

Wednesday September 10, 2025 8:33 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. If you are skipping the iPhone 17 Pro and want to know about what to expect from the iPhone 18 Pro models, we have recapped a few of the key rumors below. Under-Screen Face ID In April 2023, display industry analyst Ross Young shared a...
iPhone 17 Pro Colors

Apple Announces iPhone 17 Pro and Pro Max With New Design, Larger Battery, and More

Tuesday September 9, 2025 10:59 am PDT by
Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max. Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the front side is now Ceramic Shield 2, which offers 3x better scratch resistance, while the rear Ceramic Shield is advertised as 4x more resistant to cracks compared to the back glass on previous...
iphone 17 pro dark blue

The Camera Plateau: What's New With the iPhone 17 Pro Cameras

Wednesday September 10, 2025 3:53 pm PDT by
With the iPhone 17 Pro and 17 Pro Max, Apple introduced a new design for the rear of the device. Instead of a camera bump, we now have a camera plateau that spans almost the entire back of the iPhone. The camera plateau houses an upgraded camera system that includes a revamped Telephoto lens. All three of the iPhone 17 Pro and Pro Max cameras are 48 megapixels, and there are five zoom...
better iphone 17 lineup

Apple Lists iPhone 17, iPhone Air, and iPhone 17 Pro Battery Capacities

Tuesday September 9, 2025 1:25 pm PDT by
Apple has confirmed the battery capacities for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max models that were announced earlier today. Apple is required to publish energy labels on its iPhone product pages in the EU, and they reveal the official mAh battery capacities for the devices. Here are the battery capacities for each model, according to Apple: iPhone 17:...

Top Rated Comments

blazerunner Avatar
15 months ago

... or pay for the ad-free version which is an actual option.
None of the paid options should have ads. That's part of the point of paying; to avoid ads.
Score: 53 Votes (Like | Disagree)
blazerunner Avatar
15 months ago
Pay to watch ads or pirate to not see ads.

Ridiculous that the legal way gets you less value.
Score: 42 Votes (Like | Disagree)
zilchfox Avatar
15 months ago
I quit Netflix years ago, and this definitely doesn’t want me to go back, that’s for sure.
Score: 39 Votes (Like | Disagree)
lkrupp Avatar
15 months ago

Pay to watch ads or pirate to not see ads.

Ridiculous that the legal way gets you less value.
There is no “value” in pirating. It makes you a common thief, no different than the guy who breaks into your car and steals your radio. I fail to see where theft can be justified under any circumstances.
Score: 28 Votes (Like | Disagree)
GizmoDVD Avatar
15 months ago

Pay to watch ads or pirate to not see ads.

Ridiculous that the legal way gets you less value.
... or pay for the ad-free version which is an actual option.
Score: 21 Votes (Like | Disagree)
armandxp Avatar
15 months ago
Movie and show quality isn’t that great on Netflix anymore. Subscribe one month a year to 4k plan, binge what you want, and move along. I’d rather spend my money elsewhere.
Score: 17 Votes (Like | Disagree)