X Confirms Plan to Make 'Likes' Private, Remove Likes Tab From Profiles

Social media platform X (formerly Twitter) will soon stop showing public "likes" on users' profile pages, the company has said. The plan was confirmed on Wedndesday by X engineers, after MacRumors contributor Aaron Perris uncovered a flag in X's iOS app revealing the coming change.

X twitter logo
Perris found that turning off the flag completely removes the "Likes" tab from all user profiles. His discovery was shared on X, which was then reposted and subsequently confirmed by X engineers.

"Yeah, we are making likes private," responded X's director of engineering Haofei Wang. "Public likes are incentivizing the wrong behavior. For example, many people feel discouraged from liking content that might be 'edgy' in fear of retaliation from trolls, or to protect their public image.

"Soon you'll be able to like without worrying who might see it," Wang continued. "Also a reminder that the more posts you like, the better your For you algorithm will become," he added.


To clear up some confusion among users, X senior software engineer Enrique Barragan also responded with a post, saying that users will still be able to see who liked their posts, as well as the like count for all posts, replies, and so on. The change involves hiding which posts other people liked, which means removing the Liked tab on public profiles.

X Premium subscribers have been able to optionally hide the Likes tab on their profile, but the platform is set to take it away wholesale. It's not clear when the change will be rolled out, but once it does, everyone on X, including owner Musk – who has received blowback in the past for liking controversial posts – will be able to like whatever they want without it being made public.

Tag: Twitter

Popular Stories

Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....
iOS 18 Calendar Feature

iOS 18: Calendar App Design Changes and Reminders Integration

Tuesday June 18, 2024 6:16 am PDT by
Apple in iOS 18 has given the Calendar app a major update, adding some welcome interface design changes, not to mention long-awaited integration with Reminders. In the month-by-month calendar view, the month now appears in large bold font in the top left, while the Events list toggle has been replaced by a new button that lets you choose between Compact, Stacked, Details, and List views. ...
watchOS 11 Thumb 2 1

watchOS 11 Supports Automatic Nap Detection

Monday June 17, 2024 4:05 pm PDT by
watchOS 11 appears to include a new feature that allows an Apple Watch to automatically detect and record when you're taking a nap. As shared on Reddit, an Apple Watch owner took a nap and was able to see the sleep data recorded in the Health app, despite not putting the device in Sleep Mode. Right now, the Apple Watch only tracks and records sleep when it is in Sleep Mode, and there is no...

Top Rated Comments

ItsASpider Avatar
4 weeks ago
Now you can like all your racist conspiracies freely.
Score: 53 Votes (Like | Disagree)
ginkobiloba Avatar
4 weeks ago

I mean cancel culture did this. No one to blame but them.
I would say it's the entire social network business that is to blame. It encourages and amplifies the worst aspects of humans, allows them to act on them, in the most cowardly manner usually. Social networks don't make people evil, various levels of evil are already dormant deep within all of us, but the social network business wakes that serpent that should have remained asleep. And profits from it of course while washing their hands of any responsibility.
Score: 37 Votes (Like | Disagree)
ItsASpider Avatar
4 weeks ago

people who cancel others based on their X activity.
You mean people who call out other people for liking appalling content? Pasting a "scary" word like "cancel culture" on people holding other people accountable is always such a senseless discourse... You're just doing the exact same thing as people calling everything they don't like "woke".
Score: 36 Votes (Like | Disagree)
wanha Avatar
4 weeks ago

people who cancel others based on their X activity.
I'll just point out that cancel culture isn't anything new... people have been cancelling each other since the dawn of time over every possible reason (being gay, suspected of being a witch, having the wrong skin color or last name, etc)

What I'm suggesting is that it isn't "them", it's "us"
Score: 30 Votes (Like | Disagree)
truthsteve Avatar
4 weeks ago
I mean cancel culture did this. No one to blame but them.
Score: 29 Votes (Like | Disagree)
David1964 Avatar
4 weeks ago
Hopefully this will stop the endless stream of porn bots from liking my posts.
Score: 22 Votes (Like | Disagree)