Amazon Prime Video's Ads Tier Loses Dolby Vision HDR and Dolby Atmos
Amazon Prime Video content no longer includes Dolby Vision HDR or Dolby Atmos surround sound on its ads-supported tier, which is included in all Amazon Prime memberships.
The news was first reported by German website 4KFilme and picked up by The Verge. Instead of the higher fidelity options previously enjoyed for no additional fee, Prime Video is streaming in HDR10 with Dolby Digital 5.1.
That is, unless you pay $2.99 extra for Prime Video's ad-free service, in which case you can retain the higher quality audio experience. The change was confirmed to The Verge by Amazon.
"Dolby Vision and Dolby Atmos capabilities are only available on the ad free option, on relevant titles," said an Amazon spokesperson.
Most Prime Video viewers will be Amazon Prime members, which costs $14.99 per month, or $139 per year if you pay annually. Prime Video is also available as a $9.99-per-month standalone subscription, or $12.99-per-month if you add on the Dolby Vision HDR or Dolby Atmos surround sound surcharge. Ads were introduced across basic Prime Video subscriptions in the United States on January 29.
For comparison, Disney+ costs $9.99 with ads, while Netflix can be had for $6.99 per month with ads, although content is streamed in 1080p. Meanwhile, an Apple TV+ membership costs $9.99, up from the previous $6.99. Apple introduced the increase on October 25, but there are no limits on streaming quality.
Popular Stories
Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max.
Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the front side is now Ceramic Shield 2, which offers 3x better scratch resistance, while the rear Ceramic Shield is advertised as 4x more resistant to cracks compared to the back glass on previous...
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries.
The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple:
Bahrain
Canada
Guam
Japan
Kuwait
Mexico
Oman
Qatar
Saudi Arabia
United Arab Emirates
Un...
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout.
Apple says on its feature availability webpage that "Apple Intelligence: Live Translation with AirPods" won't be available if both the user is physically in the EU and their Apple Account region is in the EU....
Apple held its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, ultra-thin iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max.
All of the new iPhone models will be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time in the U.S. and dozens of other countries, according to Apple. The release date for the devices is one week...
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
If you are skipping the iPhone 17 Pro and want to know about what to expect from the iPhone 18 Pro models, we have recapped a few of the key rumors below.
Under-Screen Face ID
In April 2023, display industry analyst Ross Young shared a...
Apple has confirmed the battery capacities for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max models that were announced earlier today.
Apple is required to publish energy labels on its iPhone product pages in the EU, and they reveal the official mAh battery capacities for the devices.
Here are the battery capacities for each model, according to Apple:
iPhone 17:...
The first benchmark results for the A19 Pro chip in the iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air surfaced in the Geekbench 6 database today.
Based on these early results — which are unconfirmed — the A19 Pro chip across the Pro models and the iPhone Air appears to deliver up to 13% to 15% faster multi-core CPU performance compared to the A18 Pro chip in the iPhone 16 Pro...
