Amazon Prime Video's Ads Tier Loses Dolby Vision HDR and Dolby Atmos
Amazon Prime Video content no longer includes Dolby Vision HDR or Dolby Atmos surround sound on its ads-supported tier, which is included in all Amazon Prime memberships.
The news was first reported by German website 4KFilme and picked up by The Verge. Instead of the higher fidelity options previously enjoyed for no additional fee, Prime Video is streaming in HDR10 with Dolby Digital 5.1.
That is, unless you pay $2.99 extra for Prime Video's ad-free service, in which case you can retain the higher quality audio experience. The change was confirmed to The Verge by Amazon.
"Dolby Vision and Dolby Atmos capabilities are only available on the ad free option, on relevant titles," said an Amazon spokesperson.
Most Prime Video viewers will be Amazon Prime members, which costs $14.99 per month, or $139 per year if you pay annually. Prime Video is also available as a $9.99-per-month standalone subscription, or $12.99-per-month if you add on the Dolby Vision HDR or Dolby Atmos surround sound surcharge. Ads were introduced across basic Prime Video subscriptions in the United States on January 29.
For comparison, Disney+ costs $9.99 with ads, while Netflix can be had for $6.99 per month with ads, although content is streamed in 1080p. Meanwhile, an Apple TV+ membership costs $9.99, up from the previous $6.99. Apple introduced the increase on October 25, but there are no limits on streaming quality.
Popular Stories
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
We're officially less than one week away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these...
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
Apple is planning to release new entry-level models across its iPhone, iPad, and Mac categories early next year, with an all-new affordable MacBook the most notable addition to the lineup.
According to a new research report by Jeff Pu of GF Securities seen by MacRumors, Apple will launch the iPhone 17e – its second iteration of the "e" line – in the spring, likely along with a...
