Apple 'Carefully Orchestrating' Vision Pro Reviews With Multiple Meetings

Apple has a detailed plan for Apple Vision Pro reviews, according to Bloomberg's Mark Gurman. YouTubers and members of the media selected for reviews will meet with Apple on January 16 for a hands-on experience, with a follow-up meeting to take place on January 23 to go over the device's features a second time.

Apple Vision Pro with battery Feature Blue Magenta
Reviews are set to be published at the end of January, which is just ahead of when Apple plans to launch the Vision Pro.

It is no surprise that Apple plans to have a firm hold on the review process and the experience that reviewers undergo, as it has kept headsets provided to developers similarly locked down.

Apple plans to begin accepting pre-orders for the Vision Pro on Friday, January 19, ahead of when reviews are published. The Vision Pro will then launch on Friday, February 2, with Apple planning to provide in-store demonstrations starting on that day.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

16 pro

Apple Announces iPhone 16 Pro and iPhone 16 Pro Max with Larger Displays, New Camera Control, and More

Monday September 9, 2024 11:13 am PDT by
Apple today announced the iPhone 16 Pro and iPhone 16 Pro Max—its latest flagship smartphones—featuring larger displays, an all-new Camera Control button, and the A18 Pro chip. The iPhone 16 Pro has a 6.3-inch display, while the iPhone 16 Pro Max features a 6.9-inch display—the biggest iPhone display ever. The borders around the display are the thinnest of any Apple device. The...
Glowtime Live Coverage Article 1

Apple Event Live Blog: iPhone 16, Apple Watch 10, and New AirPods!

Monday September 9, 2024 9:21 am PDT by
Apple's "It's Glowtime" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the iPhone 16 lineup and some updated Apple Watch and AirPods models unveiled, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We will also be updating this article with live blog...
Generic iOS 18 Feature Real Mock

Apple Shares Full List of Over 250 New Features and Changes Coming With iOS 18

Wednesday September 11, 2024 7:16 am PDT by
Following its iPhone 16 event on Monday, Apple shared a PDF on its website with a list of all new features and changes coming with iOS 18. The list includes many features that were already announced, including Apple Intelligence, new customization options for the Home Screen and Control Center, a redesigned Photos app, several enhancements to the Messages app, a Passwords app, and more....
iphone 16 pro pro max

First iPhone 16 Carrier Deals Include iPhone 16/16 Pro For Free, $1,000 Off iPhone 16 Pro Max

Monday September 9, 2024 3:18 pm PDT by
Apple today announced the latest lineup of iPhones, including the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Pre-orders for these devices begin September 13, and if you plan on ordering from a cellular carrier in the United States, there will be plenty of options for discounts from the major carriers. AT&T is offering the iPhone 16 and iPhone 16 Pro at no cost with...
iphone 16 lineup colors

Apple Discontinues iPhone 15 Pro, iPhone 15 Pro Max and iPhone 13

Monday September 9, 2024 2:09 pm PDT by
With the launch of the new iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, Apple has discontinued some of its older iPhones. As of today, Apple is no longer selling the iPhone 13, and the iPhone 15 Pro and iPhone 15 Pro Max have been replaced with the iPhone 16 Pro and iPhone 16 Pro Max. The iPhone SE remains as Apple's most affordable device, with the iPhone 14 and iPhone...
airpods max 2024 colors

Apple Updates AirPods Max With USB-C Port and New Colors

Monday September 9, 2024 10:36 am PDT by
Apple today announced that the AirPods Max are being updated with a USB-C charging port and new color options, including Midnight, Blue, Purple, Orange, and Starlight. In addition, Apple said the AirPods Max are gaining support for Personalized Spatial Audio with the upcoming iOS 18 software update. The updated AirPods Max will be available to pre-order for $549 starting today, and the...
Screenshot 2024 09 09 at 6

Apple Announces Thinner Apple Watch Series 10 With Bigger Screen Than Ultra

Monday September 9, 2024 10:11 am PDT by
Apple at its event today announced the Apple Watch Series 10, featuring a wide-angle OLED display that is larger than the Apple Watch Ultra, with the company describing it as the "biggest display and thinnest design ever." The Series 10 is 9.7mm thick, which is nearly 10% thinner than Series 9, and it weighs 20% less than the Stainless Steel Series 9. The Aluminum cases also weigh up to 10%...
iphone 16 pro models 1

Skipping the iPhone 16 Pro? Here's What's Rumored for iPhone 17 Pro

Wednesday September 11, 2024 8:20 am PDT by
Will you be skipping the iPhone 16 Pro and waiting another year to upgrade? If so, we already have some iPhone 17 Pro rumors for you. Below, we recap key new features rumored for the iPhone 17 Pro models so far: 24MP front camera for all iPhone 17 models: All four iPhone 17 models will feature an upgraded 24-megapixel front-facing camera, according to Apple supply chain analysts Ming-Chi...

Top Rated Comments

HobeSoundDarryl Avatar
9 months ago
So, as usual, you can't get any objective "reviews" from the initial "friends of Apple" batch of "reviewers." In other words, the first ones will only be an extension of Apple Marketing. Real reviews will be posted after these are "in the wild" when people doing the reviewing do not have to bend their real opinions to please Apple (so that Apple will invite them early again for future launches of products... so that "reviewers" can get that huge burst of eyeballs that pays them money in the YouTube ad model).

I lean pretty positive on this product based on what I know about it but these "reviews" won't do anything for me. I'd rather hear objectivity than ad-money-fueled subjectivity. Share the good and bad so that consumers can make their best decisions.

Of course, one can't blame Apple for pulling out every possible marketing stop. This particular part of it all though does nothing for me... but may influence millions who don't know any better.
Score: 54 Votes (Like | Disagree)
dcingie Avatar
9 months ago
Never have I seen Apple so insecure about a product they’ve released. Between the strict control over reviews, the quiet non-launch, I’m thinking this will be a bigger flop than the original HomePod.
Score: 35 Votes (Like | Disagree)
fel10 Avatar
9 months ago
Aka buying positive reviews
Score: 34 Votes (Like | Disagree)
robertosh Avatar
9 months ago
Why do you need to “orchestrate” if you have an amazing product? I will wait for the reviews on reddit.
Score: 28 Votes (Like | Disagree)
outlawarth Avatar
9 months ago
Can't wait for the i******* video of how the Vision Pro saved her life.
Score: 25 Votes (Like | Disagree)
tgwaste Avatar
9 months ago

I’ll be looking out for the MKBHD review, he’s usually pretty much spot on for me.
He's not a reviewer, he's an advertiser. Bought and paid for by Apple and their friends.
Score: 17 Votes (Like | Disagree)