Apple 'Carefully Orchestrating' Vision Pro Reviews With Multiple Meetings

Tuesday January 9, 2024 9:45 am PST by Juli Clover

Apple has a detailed plan for Apple Vision Pro reviews, according to Bloomberg's Mark Gurman. YouTubers and members of the media selected for reviews will meet with Apple on January 16 for a hands-on experience, with a follow-up meeting to take place on January 23 to go over the device's features a second time.

Apple Vision Pro with battery Feature Blue Magenta
Reviews are set to be published at the end of January, which is just ahead of when Apple plans to launch the Vision Pro.

It is no surprise that Apple plans to have a firm hold on the review process and the experience that reviewers undergo, as it has kept headsets provided to developers similarly locked down.

Apple plans to begin accepting pre-orders for the Vision Pro on Friday, January 19, ahead of when reviews are published. The Vision Pro will then launch on Friday, February 2, with Apple planning to provide in-store demonstrations starting on that day.

Related Roundup: Apple Vision Pro

Buyer's Guide: Vision Pro (Neutral)

Related Forum: Apple Vision Pro

Popular Stories

Apple Seeds Fourth visionOS 27 Beta to Developers

Monday July 20, 2026 12:24 pm PDT by Juli Clover

Apple today provided developers with the fourth beta of an upcoming visionOS 27 update for testing purposes, with the beta coming two weeks after Apple released the third beta. visionOS 27 can be installed by opening the Settings app, going to Software Updates, and opting into Beta Updates. visionOS 27 introduces Siri AI, the smarter and more capable version of Siri that's similar in...

• 19 comments

General visionOS watchOS and tvOS Betas Feature Redux

Apple Seeds watchOS 26.6, tvOS 26.6 and visionOS 26.6 Release Candidates

Monday July 20, 2026 10:00 am PDT by Juli Clover

Apple today provided developers with the release candidate versions of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes a week after Apple seeded the fifth betas. The RCs are the final version of the software that will be released to the public as long as no bugs are found during this final testing period. The software updates are available...

• 3 comments

Apple Seeds Fifth visionOS 27 Beta to Developers

Monday August 10, 2026 10:06 am PDT by Juli Clover

Apple today provided developers with the fifth beta of an upcoming visionOS 27 update for testing purposes, with the beta coming two weeks after Apple released the fourth beta. visionOS 27 can be installed by opening the Settings app, going to Software Updates, and opting into Beta Updates. visionOS 27 introduces Siri AI, the smarter and more capable version of Siri that's similar in...

• 3 comments

Top Rated Comments

HobeSoundDarryl

34 months ago

So, as usual, you can't get any objective "reviews" from the initial "friends of Apple" batch of "reviewers." In other words, the first ones will only be an extension of Apple Marketing. Real reviews will be posted after these are "in the wild" when people doing the reviewing do not have to bend their real opinions to please Apple (so that Apple will invite them early again for future launches of products... so that "reviewers" can get that huge burst of eyeballs that pays them money in the YouTube ad model).

I lean pretty positive on this product based on what I know about it but these "reviews" won't do anything for me. I'd rather hear objectivity than ad-money-fueled subjectivity. Share the good and bad so that consumers can make their best decisions.

Of course, one can't blame Apple for pulling out every possible marketing stop. This particular part of it all though does nothing for me... but may influence millions who don't know any better.

Score: 54 Votes (Like | Disagree)

dcingie

34 months ago

Never have I seen Apple so insecure about a product they’ve released. Between the strict control over reviews, the quiet non-launch, I’m thinking this will be a bigger flop than the original HomePod.

Score: 35 Votes (Like | Disagree)