Apple today shared a new "Get Ready" ad promoting the upcoming launch of the Vision Pro headset. The ad features notable movie and TV show characters putting on masks, glasses, and other similar accessories.
There are scenes from Star Wars, Fantastic Mr. Fox, Young Frankenstein, Kick-Ass, Up, Iron Man, Ant-Man, Star Trek, Snoopy, SpongeBob SquarePants, and Back to the Future, along with a shot of a woman putting on the Vision Pro headset.
The video ends with the tagline "Get Ready," as the Vision Pro is set to launch in just a few weeks. Apple will accept pre-orders for the Vision Pro on January 19, with an official launch to follow on February 2.
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Top Rated Comments
Even though I think the callback is fun, I don’t really think the metaphor works in the same way. This thing isn’t reinventing glasses or helmets, it’s not glasses and it’s not a helmet in the same way the iPhone was a phone.
Still, as an Apple fan I think its a fun ad
The future is so close I can smell it!
My hypothesis is that people secretly desire something new and exciting in their lives, but for whatever reason, they think this product isn't it.
But rather than just leave it at that, they feel they have to convince everyone that the thing is junk in order to live with their own cognitive dissonance.
This way, they are not the only ones missing out and their unhappiness seems justified.
Sidenote: I am sure this theory will also make many people angry and unhappy here, but fear not, my arms are open and the hugs are free