Apple Planning to Launch Vision Pro by February

Apple wants to launch the Vision Pro by February and is ramping up production to meet that release date goal, according to Bloomberg's Mark Gurman.

Apple Vision Pro with battery Feature Orange
Production has been "running at full speed" for the last several weeks to ensure the Vision Pro is ready by the end of January, with a retail launch planned for February. Apple introduced the Vision Pro back in June, and at the time, the company said it would be released in early 2024.

Since then, release timeline rumors have varied, with initial rumors suggesting March and later rumors pointing to January.

Sales of the Vision Pro will be limited to the United States to begin with, and it sounds like customers will need to purchase in a retail store or pick up an online order in store. Apple wants to ensure that customers have the right headband size and Light Seal for an appropriate fit. Without a tight fit that blocks out all ambient light, content won't look right, and without the right headband size, the device could feel too heavy. Some customers will also need custom Zeiss prescription lenses, so Apple plans to do headset assembly in its retail locations.

Apple is preparing to display and demonstrate the Vision Pro in some of its retail stores. Locations will need to have headsets on hand and all of the accessories, including the different-sized headbands and Light Seals. Apple is sending employees from each of its retail stores to Cupertino to learn how to prepare the device for customers.

According to Gurman, employees will learn how the Vision Pro functions, what features to point out in conversations with potential buyers, and how to attach the headband, Light Seal, and prescription lenses. It is a delicate process because employees will need to learn how to put a device on a person's head and fit the right Light Seal on the face. There will be an app able to scan a customer's face to determine the proper headband and Light Seal, but the app's recommendation will have to be confirmed by an employee.

Apple is not expected to hold another Vision Pro event when the device launches, due to the limited U.S. release, the $3,500 price tag of the device, and the limited supply that Apple has available. If demand for the Vision Pro is high, it could be months before Apple is able to manufacture enough units.

While Apple is planning for a February launch, Gurman warns that production issues or other problems could lead to a delay.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
apple beta 26 lineup

Apple 'Sherlocked' These Apps at WWDC 2025

Wednesday June 11, 2025 7:14 am PDT by
Apple at WWDC previewed a bunch of new features coming in its updated operating systems, but certain changes will have been met with dismay by third-party developers who already offer apps with equivalent or similar features. In other words, their product has been "sherlocked" by Apple. When Apple creates an app or a feature that has functionality found in a third-party app, it is referred...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
maxresdefault

Everything Apple Announced at WWDC 2025 in 10 Minutes

Monday June 9, 2025 5:21 pm PDT by
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before. Subscribe to the MacRumors YouTube channel ...
CarPlay Liquid Glass Dark

Apple to Let iPhone Users Watch Videos on CarPlay Screen While Parked

Thursday June 12, 2025 6:16 am PDT by
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 Apple Wallet Boarding Passes

Apple Lists 10 Airlines Set to Offer iOS 26's Upgraded Boarding Passes

Wednesday June 11, 2025 11:28 am PDT by
As we previously reported, iOS 26 enhances Apple Wallet app boarding passes in a few ways. First, the passes now support Live Activities, allowing you to keep track of a flight at a glance on your iPhone's Lock Screen, and in the Dynamic Island on the iPhone 14 Pro and newer. In addition, new shortcuts below the passes provide one-tap access to Apple Maps for airport directions, and to the Find...

Top Rated Comments

HobeSoundDarryl Avatar
19 months ago
Bring it on and I'm hoping it is great!

Need an in-person demo to fully "get it" with my own eyes. I'm hoping it can do just one thing exceptionally well: very usable, any-size Mac screen(s) for Mac... so I can have any-size screen when I'm using a MB... and wherever I'm using a MB. Fingers crossed on feeling like my ultra-wide Desktop monitor will be able to basically be called up on demand on the plane, in the hotel, etc. A 40"+ MB screen without the bulk & weight of the upper half of the clam to actually be that seems very appealing to me.

It should certainly be able to do that- Apple demoed exactly that at WWDC- and many of the cheapie VR glasses/goggles can do that kind of thing on a much lower resolution virtual screen... so hopeful that 4K-per-eye will deliver a superior version of that utility: a nice, sharp, super-sized MB screen. If so, all of the rest that this thing might be able to do would be gravy to me.

?
Score: 23 Votes (Like | Disagree)
mdnz Avatar
19 months ago

Anyone planning to get one just to stash it, fully sealed, and let the value rack up for resale years down the road?
Nope
Score: 21 Votes (Like | Disagree)
robgreene Avatar
19 months ago
Anyone planning to get one just to stash it, fully sealed, and let the value rack up for resale years down the road?
Score: 14 Votes (Like | Disagree)
raindogg Avatar
19 months ago
The porn world is about to explode.
Score: 14 Votes (Like | Disagree)
terminator-jq Avatar
19 months ago
It must be getting close. Apple just sent an email to developers this morning reminding us to test our existing iOS apps on the Vision Pro simulator.
Score: 12 Votes (Like | Disagree)
danny1305 Avatar
19 months ago

Anyone planning to get one just to stash it, fully sealed, and let the value rack up for resale years down the road?
People with this type of mindset are hilarious. Like do you not know what stocks and investments are?
Score: 9 Votes (Like | Disagree)