Apple Preparing to Push Vision Pro Customers to Pick Up at an Apple Store
Vision Pro customers will likely be pushed to pick up the device at an Apple Store, Bloomberg's Mark Gurman reports.
In October, Gurman reported that Apple was in the process of inviting retail store employees from each Apple Store in the United States to Cupertino, California to receive training on using and selling the Vision Pro headset. Apple apparently sent a memo to retail employees asking them to apply for the "secretive" event, with acceptance dependent on an application and interview process. An extract from the memo read:
Selected team members will travel and participate in an event in Cupertino, California, at some point in the first months of 2024. Upon returning to their home store, they'll deliver training and ongoing support to store team members. This is a group opportunity for those who have a deep passion for demonstrating Apple products and teaching others.
In the latest "Power On" newsletter, Gurman said that these seminars are now being scheduled with staff training set to start in mid-January. Each Apple Store employee in attendance will receive two days of training, featuring instructions on the Vision Pro's setup process, approaching a customer, and placing the device on a user's head. Gurman previously said that flagship retail stores are set to gain dedicated Vision Pro hands-on areas, while other stores will only receive one or two units.
Gurman noted that "while customers will be able to reserve a Vision Pro online, it increasingly sounds like they'll be pushed to pick up the device at a store" with an appointment. Apple is planning to assemble customers' Vision Pro headsets in-store, compiling the appropriate headband, light seal, and optional prescription lenses. Retail stores are purportedly due to receive new equipment to assemble and package the headset in the near future.
Gurman still believes that the device will likely be released before March. Apple simply says that the Vision Pro headset will launch in "early" 2024.
Popular Stories
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week.
Past Launch Dates
Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent.
Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that ...
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC.
Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple.
Overall worldwide smartphone shipments across Android and iOS are forecast to...
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999.
Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs.
On his blog Daring Fireball,...
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.
Below is a breakdown of what we're expecting over the next ...
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch.
According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020.
If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
OpenAI is deprioritizing work on advertising as it focuses on improving the quality of ChatGPT, reports The Information. OpenAI CEO Sam Altman declared a "code red" on Monday, and told employees that the company needs to improve ChatGPT so it doesn't fall behind competitors like Google and Anthropic.
Altman said that OpenAI needs to work on personalization for each user, image generation,...
