Apple iPhone 15 Ad Highlights Portrait Camera Capabilities

Apple today shared a new iPhone 15 ad that focuses on some of the camera capabilities of the device, such as the option to snap an image and then adjust the focus during the editing process.


In the ad spot, a band is working on their album cover. One of the band members is using an ‌iPhone‌ to edit a picture of the trio in the group, and she uses the Portrait subject focus adjustment feature to focus on herself in the foreground, blurring out her bandmates in the background.

She hands the ‌iPhone‌ to her bandmate, who edits the image again to change the focus to himself, blurring the background and foreground and cutting her out of the image. The two bicker about which image to use before getting the opinion of the third band member, who taps to focus in on himself, blurring out the other two. In the end, that's the shot they go with.

"Turn your photos into portraits," reads the tagline of the video.

Standard images captured with the Wide camera on an ‌iPhone‌ 15 or ‌iPhone‌ 15 Pro model support focus editing. In the Edit interface, tapping on the aperture icon allows the amount of blur in the background to be adjusted with a slider. This feature is available even when the image was not originally captured in Portrait mode.

In a photo with multiple subjects, the focus of the photo can be changed by tapping on one of the people or objects in the image.

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...

Top Rated Comments

steve09090 Avatar
24 months ago

Tim Cook has no originality. Every year, there are commercials about the iPhone's camera capabilities.

Meanwhile, iOS is still very buggy and has an unintuitive GUI thanks to Apple copying Microsoft's horrible practice of using flat design. Please go back to the user-friendly skeuomorphic design of iOS 6. Use the same graphics as iOS 6.
Why are you trying to make this about Tim Cook? What a load of bollocks.

I have had a total of ZERO issues with iOS. It’s super intuitive. You click on a person in the image an it focusses on them. How hard is that for you?

You can also adjust the focus on the slider at the bottom. Also super intuitive.
Score: 11 Votes (Like | Disagree)
rp2011 Avatar
24 months ago
Now that is a great ad. Hilarious. Round of applause to the ad company and the actors. Everyone is pitch-perfect. Brian " Yeah I like that. Feels iconic" lol
Score: 11 Votes (Like | Disagree)
actripxl Avatar
24 months ago
This ad sucked, I don't understand how people liked it, the woman was really annoying instead of coming off funny. The only good thing was showing how you can change the person in focus for those that didn't know already
Score: 10 Votes (Like | Disagree)
Hopscotcher Avatar
24 months ago

So... What?

I want the ability to erase things or people like on the Google Pixel.
There are plenty of apps that do this without having to subject yourself to the utter garbage that is Android.
Score: 10 Votes (Like | Disagree)
CPx Avatar
24 months ago

Funny ad. Why isn't there also the option of having the entire picture...everyone...in focus?
You mean literally how the picture was at the beginning of the ad before she clicked on her face?
Score: 8 Votes (Like | Disagree)
anthogag Avatar
24 months ago
Funny ad. Why isn't there also the option of having the entire picture...everyone...in focus?
Score: 8 Votes (Like | Disagree)