Apple Retail Employees Getting Smaller Raises of Approximately 4% in 2023 - MacRumors
Skip to Content

Apple Retail Employees Getting Smaller Raises of Approximately 4% in 2023

Apple's retail employees are receiving raises between two and five percent this year, which is a smaller pay increase than Apple provided during the pandemic, reports Bloomberg. Annual raises are at about four percent on average, with the increases applying to retail employees and AppleCare technical support employees.

apple store palo alto
Raises are provided alongside employee reviews, which are done in the fall. Last year, Apple was offering bigger raises of eight to 10 percent to combat labor shortages and employee unionization efforts, but as Bloomberg notes, unionization campaigns have not gained traction and wage growth in the United States is down.

Most of Apple's retail employees in the United States earn now $22 to $30 per hour, and are given restricted stock units valued at up to $2,000 annually.

Popular Stories

MacBook Pro Low Angle Wide Lens

Apple to Launch 'MacBook Ultra' With These Six New Features

Friday April 24, 2026 10:32 am PDT by
While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are reportedly around the corner. According to Bloomberg's Mark Gurman, the higher-end MacBook Pro models will be receiving a major redesign by early 2027, and he said that Apple might use "MacBook Ultra" branding for them. If so, the MacBook Ultra would likely be a...
Apple TV Thumb 3

Here's What's Coming in the 2026 Apple TV

Thursday April 23, 2026 12:08 pm PDT by
There are a lot of folks waiting for a new version of the Apple TV because the set-top box hasn't been updated since 2022. There is an update coming this year, but people will need to wait a bit longer because Apple is holding the next Apple TV until the new version of Siri comes out this fall. Design Apple TV design updates don't happen often, and that's not changing in 2026. The next...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Monday April 20, 2026 7:13 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...

Top Rated Comments

NT1440 Avatar
34 months ago
Apple should do better, but this is a systemic problem across the board. Layoffs in the name of “economic headwinds” (with record profits).

Corporations are trying to remind workers that us peons are under their thumb after we got a little high and mighty for their tastes during COVID.
Score: 35 Votes (Like | Disagree)
CapitalIdea Avatar
34 months ago

Well, that is consistent with the rate of inflation. But Apple can afford more I think.
I think you make too much money. Therefore I want some. Give it to me.
Score: 29 Votes (Like | Disagree)
tcphoto1 Avatar
34 months ago
Tim is protecting Apple's Billions and his own hundreds of Million in salary, bonuses and stock options...
Score: 23 Votes (Like | Disagree)
34 months ago

The CEO of a for-profit company prioritizing the financial health of the company itself as required by law for someone in his position? No way!

Now, explain to me, convincingly, why someone at the top end of the scale in the article deserves to make $62,400 annually for tapping on an iPad to ask someone in the back of the store to bring out the product I am picking up? And please justify it by also explaining why most of the time I end up knowing more about the product than they do. I worked retail as well, so any claims of elitism will be useless. I just want to know why people like yourself want to pretend these workers are out on street corners selling matchbooks to make ends meet.
Because they provide significant value for a massively valuable company, because people deserve living wages, and because cost of living makes that $60k not actually all that much money in at least most urban areas in the us.
Score: 22 Votes (Like | Disagree)
erikkfi Avatar
34 months ago

Layoffs in the name of “economic headwinds” (with record profits).
Those stocks aren't going to buy themselves back.
Score: 20 Votes (Like | Disagree)
34 months ago
4% more than I get 😭
Score: 19 Votes (Like | Disagree)