Tim Cook Watched Entire Third Season of 'Ted Lasso' on Apple Vision Pro, Which Remains on Track for Early 2024

Apple CEO Tim Cook confirmed in an interview with CBS Sunday Morning's John Dickerson that the company's Vision Pro headset remains on schedule for release in early 2024, and revealed that he's already using it on a regular basis.


When asked how he uses the upcoming headset, Cook said he watched "the entire third season of 'Ted Lasso' on the Vision Pro," and admitted there are "some things I have access to that other people don't have access to, so I'm doing that, but that I can't talk to you about."

Cook went on to say that the challenges Apple has faced creating the headset are "more complex" than making something like the iPhone, so it requires "more innovation, not only in the development but also in the manufacturing." However, the Apple chief batted away any suggestion that the company was facing production issues with the Vision Pro, saying the device was "on track" for a launch early next year.

In the course of the interview, Cook also touched on other topics including Apple's environmental initiatives (he hopes other companies "rip it off"), whether Apple should be advertising on X, formerly known as Twitter, when its owner Elon Musk has been accused of promoting anti-Semitism on the platform ("It's something we constantly ask ourselves"), and the post-pandemic return to working in the office.

In between a walk-and-talk around Apple's Austin, Texas campus, Cook was also filmed taking a sales call with a surprised customer. "The caller wanted to upgrade their iPhone," Cook later explained to Dickerson. When asked if he told her to hold out for the iPhone 15, Cook laughed. "I didn't exactly say that."

You can watch the full interview above or view it on YouTube here.

Related Roundup: Apple Vision Pro
Tags: Tim Cook, CBS
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Top Rated Comments

Burai Avatar
9 months ago
This is the prototype he used to be able to sit through Ted Lasso season 3:

Score: 38 Votes (Like | Disagree)
cableguy84 Avatar
9 months ago
Yea of course he did
Score: 22 Votes (Like | Disagree)
NARadyk Avatar
9 months ago
But why? Use your TV.
Score: 20 Votes (Like | Disagree)
klasma Avatar
9 months ago
What a wholesome, engaged and visionary CEO, gotta buy more Apple product!
Score: 14 Votes (Like | Disagree)
ApostolisApo Avatar
9 months ago
This will be primarily a dev machine. Save your hate for when a mass market device comes out. You will have plenty of time to embarrass yourselves then :)
Score: 13 Votes (Like | Disagree)
Contact_Feanor Avatar
9 months ago

With the promised battery life you wouldn’t even be able to get through two full episodes on a single charge.
Especially since the newer episodes of that show are usually over an hour.
Instead of like 32 minutes as the first seasons episodes were
When I'm watching movies on my laptop, I usually keep them plugged in. When I'd be watching movies at home on a Vision device, I don't see any reason why I'd do it on battery (unlike, say, on a plane or -ahem- the toilet ?).
Score: 11 Votes (Like | Disagree)

Popular Stories

f 7ba5b5b668dd68b7179a599305cff6b117ef35d1

Apple Announces New iPad Pro With M4 Chip, OLED Display, and More

Tuesday May 7, 2024 7:15 am PDT by
Apple today unveiled redesigned iPad Pro models featuring the M4 chip, Ultra Retina XDR OLED displays, a nano-texture display option, and more. The new iPad Pro offers a considerably thinner design and slightly larger 11- and 13-inch display size options. The 11-inch model is 5.3mm thick and weighs less than a pound, while the 13-inch model is just 5.1mm thick and weighs a quarter pound less ...
5

Apple Event Live Blog: New iPad Pro, iPad Air, and More

Tuesday May 7, 2024 6:33 am PDT by
Apple's "Let Loose" event kicks off today at the unusual time of 7:00 a.m. Pacific Time, and we're expecting to see an iPad-focused event with new iPad Pro and iPad Air models, updated Apple Pencil and Magic Keyboard accessories, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
maxresdefault

Everything Announced at Today's Apple Event

Tuesday May 7, 2024 1:06 pm PDT by
Apple today held the first event of 2024, debuting new iPad Air and iPad Pro models and accompanying accessories. While the event was faster than normal and took 40 minutes, we've condensed it down even further for those who want a quick overview of everything that was announced. Subscribe to the MacRumors YouTube channel for more videos. We've also got a full recap of all of the coverage...
f 157980180c661f30ff9611287c90241baf30faff

Apple Announces Redesigned Magic Keyboard for New iPad Pro Starting at $299

Tuesday May 7, 2024 7:39 am PDT by
Apple at its "Let Loose" event today announced a new Magic Keyboard for the latest iPad Pro models, with a thinner, lighter design. Apple says the Magic Keyboard has been redesigned to be thinner and lighter, while maintaing the same floating design. Two colors are available that match the new iPad Pro. New features include a function row with screen brightness controls, an aluminum...
iOS 17 All New Features Thumb

Apple Says iOS 17.5 Coming 'Soon' With These New Features for iPhones

Monday May 6, 2024 7:33 am PDT by
Apple today announced that iOS 17.5 will be released to the public "soon," following over a month of beta testing. While the software update is relatively minor, it does have a few new features and changes, as outlined in the list below. "The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5," said Apple, in its...