iPhone 15 Pro Models £100+ Cheaper in the UK Than Last Year's Equivalent Devices - MacRumors
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iPhone 15 Pro Models £100+ Cheaper in the UK Than Last Year's Equivalent Devices

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In the United Kingdom, Apple has made the price of the newly announced iPhone 15 Pro and iPhone 15 Pro Max models £100+ cheaper across all configuration options than the equivalent iPhone 14 Pro models when they were launched last year.

iPhone 15 Pro lineup
Last year's iPhone 14 Pro started at £1,099, but the newly announced iPhone 15 Pro starts at £999. Moving up the storage options for both Pro and Pro Max models, the equivalent savings increase by £110, £130, and £150 for the 256GB, 512GB, and 1TB storage options, respectively.

The full price range is as follows:

  • iPhone 15 Pro – 128GB - £999
  • iPhone 15 Pro – 256GB - £1,099
  • iPhone 15 Pro – 512GB - £1,299
  • iPhone 15 Pro – 1TB - £1,499
  • iPhone 15 Pro Max – 256GB - £1,199
  • iPhone 15 Pro Max – 512GB - £1,399
  • iPhone 15 Pro Max – 1TB - £1,599

The ‌iPhone 15 Pro‌ Max is priced starting at £1,199, but that's only because Apple has eliminated the 128GB storage tier for that device. It now starts at 256GB, and £1,199 is the same price Apple charged for the 256GB iPhone 14 Pro Max.

Apple has also reduced the price of all iPhone 15 models versus the iPhone 14. For example, the iPhone 14 started at £849, while the iPhone 15 is £50 less at £799.

Pre-orders for the new ‌iPhone 15‌ series will open on Friday, September 15, with shipping to begin on Friday, September 22.

Article updated to reflect equivalent savings for higher storage options.

Tags: September 2023 Apple Event, United Kingdom

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Top Rated Comments

D
Damien
35 months ago
It's actually even cheaper for the more expensive models:
iPhone 14 ProiPhone 15 ProDifference
128 GB£1,099.00£999.00-£100.00
256 GB£1,209.00£1,099.00-£110.00
512 GB£1,429.00£1,299.00-£130.00
1 TB£1,649.00£1,499.00-£150.00
iPhone 14 Pro MaxiPhone 15 Pro Max
128 GB£1,199.00N/A
256 GB£1,309.00£1,199.00-£110.00
512 GB£1,529.00£1,399.00-£130.00
1 TB£1,749.00£1,599.00-£150.00
Score: 17 Votes (Like | Disagree)
B
bbfc
35 months ago
Wow. The UK actually getting a good deal for once.
Score: 13 Votes (Like | Disagree)
K
kyjaotkb
35 months ago
Maybe they had gone a little bit overboard with UK pricing last year. The pound has also had a pretty good year so far.
Score: 10 Votes (Like | Disagree)
S
Sebski
35 months ago
To compare, prices for the other models in my "before / after" spreadsheet



Attachment Image
Score: 8 Votes (Like | Disagree)
T
Tom_Aatje
35 months ago
Everyone seems to forget the 14 models were way more expensive than the 13's almost everywhere in Europe. So this is just going back to normal. It's not cheaper by any stretch of the imagination.
Score: 7 Votes (Like | Disagree)
Veinticinco Avatar
Veinticinco
35 months ago
People forget the infamous and grossly incompetent Truss/Kwartang duo that within weeks of taking over a year ago, tanked the UK economy and sent sterling into a downward spiral almost overnight.

This is just a price readjustment, nothing more.
Score: 7 Votes (Like | Disagree)
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