'Major Price Hike' Again Rumored for iPhone 15 Pro Models
The iPhone 15 Pro and iPhone 15 Pro Max could see a "major price hike" compared to their predecessors, according to DigiTimes' senior analyst Luke Lin.

While the iPhone 15 and 15 Plus are expected to maintain their pricing similar to the current models, the Pro models could see significant cost adjustments due to their new titanium chassis and periscope camera technology on the larger model.
The price increase comes amid a broader softening of global smartphone demand projected for the latter half of 2023. According to Lin, Apple has ordered between 80 to 90 million iPhone 15 units for this period, a downturn from the 90 to 100 million units placed for the iPhone 14 models last year. Leading the order share is the iPhone 15 Pro Max, followed in succession by the iPhone 15 Pro, iPhone 15, and the iPhone 15 Plus.
Previous forecasts suggested the iPhone 15 Pro and iPhone 15 Pro Max will be at least $100 more expensive than their predecessors. The iPhone 14 Pro starts at $999 and the iPhone 14 Pro Max starts at $1,099, meaning the iPhone 15 Pro could start at $1,099 to $1,199 and the iPhone 15 Pro Max could start at $1,199 to $1,299.
Earlier this year, Bloomberg's Mark Gurman reported that Apple was contemplating raising the price for both the iPhone 15 Pro and the iPhone 15 Pro Max. Analyst Jeff Pu has also said that the iPhone 15 Pro models could be more expensive than the iPhone 14 Pro models. He believes the iPhone 15 Pro will be priced starting at $1,099, up from the $999 starting price of the iPhone 14 Pro. The entire iPhone 15 lineup are widely expected to be unveiled at Apple's "Wonderlust" event on Tuesday, September 12.
Lin added that upstream supply chain information indicates that Apple will increase the display sizes of both Pro models next year, mirroring other rumors claiming that the two devices will increase from display sizes of 6.1- and 6.7-inches to 6.3- and 6.9-inches.
Popular Stories
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...