Apple's iPhone 15 Event Page Goes Live, Features Animation Instead of AR Easter Egg

Following the announcement of an upcoming September 12 iPhone-centric event, Apple has made its Events page live with details on timing, how to watch, and more. The Apple Event page is updated ahead of every event, and typically features an interactive augmented reality easter egg viewable on iOS devices, but Apple did not create one this time around.

apple 2023 event
Rather than an AR experience, the Events page features an animated Apple logo made from grains of a metallic material. The grains float off into the distance continually, for a swirling effect. It has not gone unnoticed that the Apple logo is a metallic gray and blue shade, which happen to be two of the colors rumored for the upcoming iPhone 15 Pro and ‌iPhone‌ 15 Pro Max.

The two higher-end ‌iPhone‌ models will feature a titanium frame instead of a stainless steel frame, with a brushed titanium finish that will look different than the shiny stainless steel. Color options are said to include a titanium gray shade (similar to the color of the Apple Watch Ultra), a blue gray color, a black shade, and a lighter silver shade.

Apple's tagline for the event is "Wonderlust," a play on the word wanderlust.

The September 12 event will take place at 10:00 a.m. Pacific Time. There will be an in-person component for some YouTubers and members of the media, but the majority of people will watch online through the Apple Events page in any browser, on YouTube, or through the Apple TV app on compatible devices. The event is prerecorded, similar to last year's event.


For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account. We'll cover the event live, and we'll also have in-depth coverage of the announcements in the following days.

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

nelloismello Avatar
29 months ago
The grain symbolizes the disintegration of the lightning port, and if you look closely, there's a C somewhere foreshadowing the announcement of finally using USB C
Score: 17 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
29 months ago
Apple nailed it! Hands down! Exciting times ahead!!!

I just love the animation and the music in the background. Only Apple can pull it off. So powerful! ?



Attachment Image
Score: 15 Votes (Like | Disagree)
McWetty Avatar
29 months ago
I no longer get hyped about Apple events since they are pre-recorded infomercials now; but I am looking forward to playing the “which rumors were true” game. Props to the animator that made that blue apple logo. Super cool graphic.
Score: 12 Votes (Like | Disagree)
sherwinzadeh Avatar
29 months ago
Reminds me of the animated murals in Foundation.
Score: 12 Votes (Like | Disagree)
Agent007 Avatar
29 months ago
I think the dust is a reference to DMLS (Direct Metal Laser Sintering) i.e. “metal 3D printing”.
Score: 11 Votes (Like | Disagree)
_Spinn_ Avatar
29 months ago
Seems odd to omit an AR Easter egg since the Vision Pro will be a thing soon.
Score: 10 Votes (Like | Disagree)