Skip to Content

Apple's iPhone 15 Event Page Goes Live, Features Animation Instead of AR Easter Egg

Following the announcement of an upcoming September 12 iPhone-centric event, Apple has made its Events page live with details on timing, how to watch, and more. The Apple Event page is updated ahead of every event, and typically features an interactive augmented reality easter egg viewable on iOS devices, but Apple did not create one this time around.

apple 2023 event
Rather than an AR experience, the Events page features an animated Apple logo made from grains of a metallic material. The grains float off into the distance continually, for a swirling effect. It has not gone unnoticed that the Apple logo is a metallic gray and blue shade, which happen to be two of the colors rumored for the upcoming iPhone 15 Pro and iPhone 15 Pro Max.

The two higher-end iPhone models will feature a titanium frame instead of a stainless steel frame, with a brushed titanium finish that will look different than the shiny stainless steel. Color options are said to include a titanium gray shade (similar to the color of the Apple Watch Ultra), a blue gray color, a black shade, and a lighter silver shade.

Apple's tagline for the event is "Wonderlust," a play on the word wanderlust.

The September 12 event will take place at 10:00 a.m. Pacific Time. There will be an in-person component for some YouTubers and members of the media, but the majority of people will watch online through the Apple Events page in any browser, on YouTube, or through the Apple TV app on compatible devices. The event is prerecorded, similar to last year's event.


For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account. We'll cover the event live, and we'll also have in-depth coverage of the announcements in the following days.

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
iOS 27 Mock Quick

10+ New Features Coming in iOS 27

Friday March 13, 2026 2:13 pm PDT by
We're only three months away from Apple's WWDC 2026 event, which will see the company unveil iOS 27. With the fully revamped version of Siri possibly delayed until September, iOS 27 is shaping up to be the update we wanted iOS 26 to be. There will be new Apple Intelligence features, updates for the iPhone Fold, and more, with the latest rumors summarized below. Foldable iPhone Features...
Apple 50 Years of Thinking Different

Apple Announces 50th Anniversary Plans

Thursday March 12, 2026 6:10 am PDT by
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans. Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026. "While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...

Top Rated Comments

33 months ago
The grain symbolizes the disintegration of the lightning port, and if you look closely, there's a C somewhere foreshadowing the announcement of finally using USB C
Score: 17 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
33 months ago
Apple nailed it! Hands down! Exciting times ahead!!!

I just love the animation and the music in the background. Only Apple can pull it off. So powerful! đź’Ą



Attachment Image
Score: 15 Votes (Like | Disagree)
McWetty Avatar
33 months ago
I no longer get hyped about Apple events since they are pre-recorded infomercials now; but I am looking forward to playing the “which rumors were true” game. Props to the animator that made that blue apple logo. Super cool graphic.
Score: 12 Votes (Like | Disagree)
sherwinzadeh Avatar
33 months ago
Reminds me of the animated murals in Foundation.
Score: 12 Votes (Like | Disagree)
Agent007 Avatar
33 months ago
I think the dust is a reference to DMLS (Direct Metal Laser Sintering) i.e. “metal 3D printing”.
Score: 11 Votes (Like | Disagree)
33 months ago
Seems odd to omit an AR Easter egg since the Vision Pro will be a thing soon.
Score: 10 Votes (Like | Disagree)