Apple Removes Gift Wrapping Option With 'Signature' Ribbon Box

Apple no longer offers gift wrapping for online orders in the U.S., Canada, U.K., Germany, Singapore, Australia, New Zealand, and select other countries where the option was available. References to gift wrapping were removed from Apple's website this week, and the option no longer appears to be available at checkout.

Apple Gift Wrap Boxes
The gift wrapping consisted of a "signature" white box with a red ribbon, along with a greeting card that could include a personal message. The option was available for an additional charge, although it was occasionally free during limited-time promotions.

Apple has also discontinued the option to include a gift message on the packing slip for an order.

Apple continues to offer free personalized engraving for select products, allowing for a custom message or emojis to be etched directly onto select iPads, AirPods, and Beats, as well as the AirTag and second-generation Apple Pencil.

Top Rated Comments

cocky jeremy Avatar
10 months ago
Probably a Tim Cook move to save $.05 per order. lol.
Score: 35 Votes (Like | Disagree)
carswell Avatar
10 months ago
There's a strong trend to reduce secondary (read superfluous) packaging, including gift packaging. Beyond the cost savings, there are strong environmental arguments in favour of it.
Score: 25 Votes (Like | Disagree)
CarAnalogy Avatar
10 months ago
Seems like a strange thing to cut. I guess not enough people were taking the option to justify the cost. They could have promoted it better, this is the first time I’ve heard of the option.
Score: 23 Votes (Like | Disagree)
Mr. Dee Avatar
10 months ago
I wouldn’t be surprised if in 10 years, Apple just gives you the device without the box for in person store purchases and tells you to read the PDF manual on one of your existing devices. ?
Score: 15 Votes (Like | Disagree)
WWPD Avatar
10 months ago
I'm going to miss the option of a red ribbon tied on with care by an anonymous Chinese factory worker. :(
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
10 months ago
I miss the old Apple shrink wrap packaging.
Score: 9 Votes (Like | Disagree)

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