Apple Removes Gift Wrapping Option With 'Signature' Ribbon Box - MacRumors
Skip to Content

Apple Removes Gift Wrapping Option With 'Signature' Ribbon Box

Apple no longer offers gift wrapping for online orders in the U.S., Canada, U.K., Germany, Singapore, Australia, New Zealand, and select other countries where the option was available. References to gift wrapping were removed from Apple's website this week, and the option no longer appears to be available at checkout.

Apple Gift Wrap Boxes
The gift wrapping consisted of a "signature" white box with a red ribbon, along with a greeting card that could include a personal message. The option was available for an additional charge, although it was occasionally free during limited-time promotions.

Apple has also discontinued the option to include a gift message on the packing slip for an order.

Apple continues to offer free personalized engraving for select products, allowing for a custom message or emojis to be etched directly onto select iPads, AirPods, and Beats, as well as the AirTag and second-generation Apple Pencil.

Popular Stories

lacie ssd macbook%402x

Apple Store External Storage Prices Spike Amid AI-Driven Shortage

Monday March 23, 2026 5:49 am PDT by
Apple last week hiked the prices of external hard drives sold through its online store and retail locations, as noted by Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple updated the pricing on several external drive offerings recently, and the increases are steep. For example, a SanDisk 4TB solid-state external drive that previously sold for around...
Apple Via Santa Fe

Mexico is Seemingly Getting a Third Apple Store

Monday March 23, 2026 1:54 pm PDT by
Apple plans to open a store at the Mítikah shopping mall in the south of Mexico City, according to a recently-deleted page on real estate company Allux's website. Apple Vía Santa Fe in Mexico City The page listed Apple as a future tenant in the mall, which is set to expand into an adjacent area previously occupied by the older Centro Coyoacán shopping mall. It is unclear when Apple's store...
Apple 50 Years of Thinking Different

Apple's 50th Anniversary Events Continue in UK, Canada, Mexico, Japan, Thailand, and Beyond

Tuesday March 24, 2026 9:48 am PDT by
Apple has been celebrating its upcoming 50th anniversary by hosting special events around the world, making stops in the United States, China, South Korea, and Thailand so far. Over the coming days, the celebrations will continue in the UK, France, Canada, Mexico, India, Japan, and Australia, while China will get an encore performance. MacRumors has been invited to attend one of Apple's...

Top Rated Comments

cocky jeremy Avatar
36 months ago
Probably a Tim Cook move to save $.05 per order. lol.
Score: 35 Votes (Like | Disagree)
carswell Avatar
36 months ago
There's a strong trend to reduce secondary (read superfluous) packaging, including gift packaging. Beyond the cost savings, there are strong environmental arguments in favour of it.
Score: 25 Votes (Like | Disagree)
36 months ago
Seems like a strange thing to cut. I guess not enough people were taking the option to justify the cost. They could have promoted it better, this is the first time I’ve heard of the option.
Score: 23 Votes (Like | Disagree)
Mr. Dee Avatar
36 months ago
I wouldn’t be surprised if in 10 years, Apple just gives you the device without the box for in person store purchases and tells you to read the PDF manual on one of your existing devices. 😄
Score: 15 Votes (Like | Disagree)
WWPD Avatar
36 months ago
I'm going to miss the option of a red ribbon tied on with care by an anonymous Chinese factory worker. :(
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
36 months ago
I miss the old Apple shrink wrap packaging.
Score: 9 Votes (Like | Disagree)