Apple Removes Gift Wrapping Option With 'Signature' Ribbon Box

Apple no longer offers gift wrapping for online orders in the U.S., Canada, U.K., Germany, Singapore, Australia, New Zealand, and select other countries where the option was available. References to gift wrapping were removed from Apple's website this week, and the option no longer appears to be available at checkout.

Apple Gift Wrap Boxes
The gift wrapping consisted of a "signature" white box with a red ribbon, along with a greeting card that could include a personal message. The option was available for an additional charge, although it was occasionally free during limited-time promotions.

Apple has also discontinued the option to include a gift message on the packing slip for an order.

Apple continues to offer free personalized engraving for select products, allowing for a custom message or emojis to be etched directly onto select iPads, AirPods, and Beats, as well as the AirTag and second-generation Apple Pencil.

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

Everything New in iOS 26.2 Beta 2

Wednesday November 12, 2025 3:29 pm PST by
Apple today provided developers with the second beta of iOS 26.2, which adds a few new features worth knowing about. Measure App Apple's Measure app now features a Liquid Glass design for the level, with two Liquid Glass bubbles instead of white circles. Games App There's now an option to sort games in the Games app Library by size, in addition to Name and Recent. CarPlay The...
iPhone 16e Feature

iPhone 16e Has Apparently 'Failed' Just Like iPhone Air

Thursday November 13, 2025 4:46 am PST by
Apple's entry-level iPhone 16e model is selling poorly, just like the iPhone Air, according to an Asia-based leaker. The Weibo user known as "Fixed Focus Digital" said that the iPhone 16e is not selling well and the attempt at delivering a popular, low-cost iPhone has "failed." That being said, both models are expected to see successors. The iPhone 17e is expected to debut in the spring of...

Top Rated Comments

cocky jeremy Avatar
31 months ago
Probably a Tim Cook move to save $.05 per order. lol.
Score: 35 Votes (Like | Disagree)
carswell Avatar
31 months ago
There's a strong trend to reduce secondary (read superfluous) packaging, including gift packaging. Beyond the cost savings, there are strong environmental arguments in favour of it.
Score: 25 Votes (Like | Disagree)
CarAnalogy Avatar
31 months ago
Seems like a strange thing to cut. I guess not enough people were taking the option to justify the cost. They could have promoted it better, this is the first time I’ve heard of the option.
Score: 23 Votes (Like | Disagree)
Mr. Dee Avatar
31 months ago
I wouldn’t be surprised if in 10 years, Apple just gives you the device without the box for in person store purchases and tells you to read the PDF manual on one of your existing devices. ?
Score: 15 Votes (Like | Disagree)
WWPD Avatar
31 months ago
I'm going to miss the option of a red ribbon tied on with care by an anonymous Chinese factory worker. :(
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
31 months ago
I miss the old Apple shrink wrap packaging.
Score: 9 Votes (Like | Disagree)