Apple Removes Gift Wrapping Option With 'Signature' Ribbon Box

Apple no longer offers gift wrapping for online orders in the U.S., Canada, U.K., Germany, Singapore, Australia, New Zealand, and select other countries where the option was available. References to gift wrapping were removed from Apple's website this week, and the option no longer appears to be available at checkout.

Apple Gift Wrap Boxes
The gift wrapping consisted of a "signature" white box with a red ribbon, along with a greeting card that could include a personal message. The option was available for an additional charge, although it was occasionally free during limited-time promotions.

Apple has also discontinued the option to include a gift message on the packing slip for an order.

Apple continues to offer free personalized engraving for select products, allowing for a custom message or emojis to be etched directly onto select iPads, AirPods, and Beats, as well as the AirTag and second-generation Apple Pencil.

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...

Top Rated Comments

cocky jeremy Avatar
29 months ago
Probably a Tim Cook move to save $.05 per order. lol.
Score: 35 Votes (Like | Disagree)
carswell Avatar
29 months ago
There's a strong trend to reduce secondary (read superfluous) packaging, including gift packaging. Beyond the cost savings, there are strong environmental arguments in favour of it.
Score: 25 Votes (Like | Disagree)
CarAnalogy Avatar
29 months ago
Seems like a strange thing to cut. I guess not enough people were taking the option to justify the cost. They could have promoted it better, this is the first time I’ve heard of the option.
Score: 23 Votes (Like | Disagree)
Mr. Dee Avatar
29 months ago
I wouldn’t be surprised if in 10 years, Apple just gives you the device without the box for in person store purchases and tells you to read the PDF manual on one of your existing devices. ?
Score: 15 Votes (Like | Disagree)
WWPD Avatar
29 months ago
I'm going to miss the option of a red ribbon tied on with care by an anonymous Chinese factory worker. :(
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
29 months ago
I miss the old Apple shrink wrap packaging.
Score: 9 Votes (Like | Disagree)