Several influencers and Apple Store enthusiasts were invited to see Tysons Corner ahead of its opening, and were walked through the new store features. Michael Steeber shared detailed images of the experience, highlighting the Genius Bar, a hardware flex space, an Apple Watch Studio, and more.
Apple has moved away from physical Genius Bar sections in its stores in recent years, but Tysons Corner has a dedicated Genius Bar in the right corner, similar to the original store. As Steeber points out, this is the first actual Genius Bar that Apple has installed in a store since 2015, though the concept of the Genius Bar never went away.
There is a flexible hardware space at Tysons Corner, which Steeber says is designed to spotlight Apple's latest hardware. Apple has also included an in-person Apple Watch Studio where customers can mix and match Apple Watch cases and bands.
Had so much fun getting a FIRST LOOK at the newly relocated Apple Tysons Corner (the very first Apple Store!) before tomorrow’s grand opening!!! From innovative accessibility features to a dedicated Apple Watch space, this store has it all pic.twitter.com/jIJP72LqKR
— Frank McShan (@frankmcshan) May 18, 2023
The store features wood paneling, a baffle ceiling design, and individually framed glass doors. Avenues, the Today at Apple section, and Apple Pickup are all present in the store, but have been redesigned, with full details available from Steeber's website.
Apple is opening the store on the 22nd anniversary of the date that the first Tysons Corner location opened on May 19, 2001. It will open at 10:00 a.m., and visitors will receive free tote bags with the logo that Apple has been using for the store's redesign.
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One thing worth...
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Apple: we care about the environment Also Apple: *builds an entire Apple Store out of WOOD*
Wood, as a material, removes more carbon dioxide from the atmosphere than adds. Turning iron ore into Stainless Steel, mining precious stone from rock quarries, and making concrete are very carbon intensive activities.
Carbon is locked into the wood, and then at the end of its life can be recycled into something else with little more than a sanding and cutting job. Recycling metals and concrete/stone once again, is carbon intensive.
As long as we don’t clear cut ancient Boreal forests, its fine by me.
I was at the opening today. And I was there in 2001 when it first opened. Not sure if it's appropriate here but I made a short video about going today.
I miss the Genius Bar space. I think it was a big mistake to get rid of it...now people are spread out all over the place. More importantly, you have people experiencing PROBLEMS sitting right next to people who are deciding WHETHER they should purchase an Apple product. I don't think that is a good experience. I have been in the store several times to get help with my phone and sitting next to someone who just purchased a new iPhone and is setting it up and wondered what they thought about seeing me dealing with a huge problem. It doesn't build a strong degree of confidence.
