Apple Acquires WaveOne Startup Working on AI-Powered Video Compression
Apple recently acquired WaveOne, a California-based startup that was developing AI algorithms for video compression, according to TechCrunch.
Apple did not confirm the acquisition, but former WaveOne executive Bob Stankosh said a "sale of the company to Apple" was finalized earlier this year. In addition, the report notes that WaveOne's website was taken offline around January and that several of the company's employees now work at Apple on various machine learning teams.
WaveOne was working on "content-aware" video compression and decompression algorithms to reduce the size of video files, according to the report:
Leveraging AI-powered scene and object detection, the startup's technology could essentially "understand" a video frame — allowing it to, for example, prioritize faces at the expense of other elements within a scene to save bandwidth.
It's unclear how much Apple paid for WaveOne or when the startup's technologies might be integrated into Apple's software platforms.
Popular Stories
Apple will unveil watchOS 27 during its WWDC 2026 keynote on Monday, June 8, and a handful of new features have been rumored already.
The first developer beta of watchOS 27 should be available immediately following the keynote, and a public beta typically follows in July. The update should be released to all users with a compatible Apple Watch model in September.
Below, we recap watchOS...
Apple reportedly plans to unveil its first foldable iPhone in September this year — it may be named "iPhone Ultra" — and expectations are high.
In his Power On newsletter, Bloomberg's Mark Gurman said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said....
May has been a quiet stretch in terms of new Apple products, but the company did release two accessories on its online store this month.
First up was a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. U.S. pricing is set at $49.
The band is part of Apple's 2026 Pride Collection, which also includes a new Pride...
