YouTube TV Price Goes Up to $73 Per Month - MacRumors
Skip to Content

YouTube TV Price Goes Up to $73 Per Month

YouTube today announced that it is increasing the price of the YouTube TV service, with the cost set to go from $65 to $73 starting today. New members will need to pay $73/month for the streaming service starting now, while prices will increase for existing members on April 18.

youtube tv
According to YouTube, the price is increasing because "content costs have risen" and it needs to charge more to "bring you the best possible TV service."

With the price change, YouTube is also dropping the cost of the 4K content add-on. While it used to cost $19.99 per month, it is now $9.99 per month, so those who were subscribed to YouTube TV with the 4K add-on will actually see a small price decrease. YouTube TV with 4K will cost $83 instead of $85.

YouTube TV is a live TV service that has been around since 2017. When it first launched, YouTube TV was priced at $35, so costs have more than doubled over the last six years. YouTube TV allows up to six people in the same household to use the service, and it includes unlimited cloud DVR storage.

There are more than 100 channels available, with add-on subscriptions for premium networks like HBO Max and STARZ.

Popular Stories

General YouTube Feature Redux

YouTube Premium Receives a Price Increase

Friday April 10, 2026 8:26 am PDT by
Google is raising prices for YouTube Premium. The increases take effect immediately for new subscribers and in June for existing subscribers. In the U.S., a YouTube Premium subscription now costs $15.99 per month or $159.99 per year, up from $13.99 per month or $139.99 per year previously. If you have a Family plan, the monthly price is increasing to $26.99, up from $22.99. The discounted ...
General YouTube Feature Redux

YouTube Bringing Free Picture-in-Picture to iPhone Users Outside the U.S.

Wednesday April 29, 2026 5:01 pm PDT by
YouTube's picture-in-picture mode on the iPhone and iPad is expanding to more users worldwide, YouTube said today. Picture-in-picture (PiP) will be rolling out globally, so it will no longer be limited to those in the U.S. and Premium subscribers. Non-Premium users worldwide will be able to use PiP for longform, non-music content on iOS and Android. This has already been available in the...
Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...

Top Rated Comments

oofio2461 Avatar
41 months ago
Haha, this must be a joke, right?
Score: 61 Votes (Like | Disagree)
41 months ago
You guys pay for TV?
Score: 44 Votes (Like | Disagree)
contacos Avatar
41 months ago
Why would you pay so much for live tv if you can get any streaming service with the same content (movies, tv shows, documentaries, sports) for less? You could literally get Hulu, Disney+, HBO Max et al for far less AND you can watch everything when u want! Without commercial breaks every 2 minutes. I don’t get it

However, I have not watched live tv in years so maybe I am missing out on something great that justifies paying 70+ a month haha
Score: 36 Votes (Like | Disagree)
41 months ago
Don’t think I can blame YTTV entirely for this one. The sports networks are the driver for much higher prices. Contracts they are doing and just expecting us to pay is ridiculous. Sports industry itself is a giant money grab right now. The average consumer who just wants to watch or go to these games in person are getting squeezed hard.
Score: 30 Votes (Like | Disagree)
41 months ago
Having tried most of them, I still say it’s worth the price and cheaper than regular cable. It’s the best of the bunch.
Score: 30 Votes (Like | Disagree)
41 months ago
It’s still worth it even at the higher price. Solid reliability for my family for over four years. Our only regret is that we did not give up cable sooner.
Score: 21 Votes (Like | Disagree)