Expanded App Store Price Points Now Available for All App Purchases - MacRumors
Skip to Content

Expanded App Store Price Points Now Available for All App Purchases

Apple today announced that its expanded range of App Store price points is now available to developers for use with all ‌App Store‌ purchase options, including paid apps and one-time in-app purchases.

iOS App Store General Feature JoeBlue
When the updated pricing options were first introduced in December, they were limited to auto-renewable subscriptions. Apple at the time said the pricing changes would also expand to other app and in-app purchases starting in spring 2023.

Apple now offers more than 900 price points, with the 100 highest price points available by request only. The price points start at $.29 and go up to $9,999.99 in the United States, so developers can set both lower and higher prices and choose more granular pricing options.

Choose from 900 price points -- nearly 10 times the number of price points previously available for paid apps and one‑time in‑app purchases. These options also offer more flexibility, increasing incrementally across price ranges (for example, every $0.10 up to $10, every $0.50 between $10 and $50, etc.).

Apple is also adding globally equalized pricing that follows the most common pricing conventions in each country or region, along with worldwide options for a base price.

Starting on May 9, Apple also plans to update pricing for existing apps and one-time in-app purchases across all 175 global storefronts, all of which will be globally equalized to a selected base country or region using publicly available exchange rate information.

More information about the changes can be found on Apple's website.

Popular Stories

Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...
iPhone Duo Apps feature

Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo

Thursday October 22, 2026 6:04 am PDT by
Apple today highlighted more than 50 third-party App Store apps that are or will soon be fully optimized for the iPhone Duo and its various layouts and poses. You can hold the iPhone Duo and set it down in a number of ways, such as partially folded like a book, placed down on a surface, or standing on its edges: With the Netflix app, for example, Apple said iPhone Duo users can scroll...
iPhone Duo Slack

Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store

Monday October 5, 2026 7:15 pm PDT by
Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23. While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...

Top Rated Comments

TheYayAreaLiving 🎗️ Avatar
48 months ago
Now, I'm waiting for IAMRICH 2 App to hit the Apple App store. :D



Attachment Image
Score: 17 Votes (Like | Disagree)
antiprotest Avatar
48 months ago
What I really want as a consumer is free trials on paid apps. Even 24 hours would be enough in most cases. I need to know app performance, usefulness, appearance, device compatibility, etc.

Some devs choose to make their apps "free" and then have in-app purchases. That has its own problems but it's one way. But some apps just demand payment outright. I have passed up so many of those because I just couldn't tell if I wanted those and I wasn't going to buy it and demand a refund later.
Score: 14 Votes (Like | Disagree)
antiprotest Avatar
48 months ago

Now, I'm waiting for IAMRICH 2 App to hit the Apple App store. :D


My friend bought it and he stopped being rich.
Score: 13 Votes (Like | Disagree)
needsomecoffee Avatar
48 months ago
Why a limited set of price points rather than any price between $0.29 thru $9,999.99 ?? Does Apple have an issue if a developer chooses $9.89 (let's assume this is not a price point), and price point of $9.99 ?? Just seems weird that devs do not get to choose any price within a range (easier logic I'd think) rather then 90 or 900 price points within the range (DB lookup logic I'd guess). Currency conversions perhaps. Appreciate any insights. Thx.
Score: 6 Votes (Like | Disagree)
compwiz1202 Avatar
48 months ago
Is there a way to filter by price? I want to see what the 29cent and $9999.99 ones are.
Score: 6 Votes (Like | Disagree)
sos47 Avatar
48 months ago

Great idea, but I don’t see any filters. The App Store is lacking in adding even basic filters — price, newest, recently updated, etc. — seems like it would be a easy implementation, and searching would be more engaging and fun. Apple — if you’re reading — filters, lots of them!
in addition, you cant even fav or bookmark an app for later visits
Score: 5 Votes (Like | Disagree)
Latest Stories
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
10 hours ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
12 hours ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
13 hours ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
16 hours ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
1 day ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
1 day ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
1 day ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
2 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
2 days ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
2 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
2 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
2 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
2 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
2 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
2 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
2 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
2 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
2 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
2 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
2 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
2 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
3 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
3 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
3 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
3 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
3 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
3 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
3 days ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
3 days ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
3 days ago