Netflix Cracking Down on Password Sharing in Four More Countries, Including Canada

Netflix today announced an expansion of its crackdown on password sharing, with the streaming service putting a stop to multi-household account use in Canada, New Zealand, Spain, and Portugal.

netflix1
In these countries, people who share an account with those who do not live with them will need to pay for an "extra member." Prices are as follows:

  • Canada - $7.99 CAD
  • New Zealand - $7.99 NZD
  • Portugal - 3.99 euros
  • Spain - 5.99 euros

Prices are per person, with up to two additional people able to be added to an existing Netflix Standard or Premium plan. The extra price will provide each person with a profile, personalized recommendations, login, and password. Alternatively, people who share a Netflix account with someone outside of their household at the current time can transfer a profile to a separate paid Netflix account.

Netflix will require customers to set up a primary location, ensuring that anyone who lives in the household can use the Netflix account. Netflix says it will still be possible for subscribers to watch content while traveling, however. The Netflix website has little information on how travel works, and Netflix did not provide details when requested. Part of the process of blocking account sharing requires users to set a Primary Location, and in Canada, Netflix says that for people who have second homes or travel frequently to another location, the Netflix app must be opened on a mobile device while connected to the Wi-Fi network at the Primary Location once per month.

For members with second homes or who travel frequently, open the Netflix app on your mobile device(s) while connected to the Wi-Fi network at your primary location once a month and then when you arrive at the second location.

This suggests Netflix will require monthly checkins at a Primary Location for the streaming service to be accessible if you are not at home.

According to Netflix, more than 100 million households are sharing accounts, which impacts its "ability to invest in great new TV and films." The company says that a Netflix account is "intended for one household," a rule that the company first started enforcing last year.

Netflix has already been testing restrictions for multi-household account access in several countries in Latin America, and it said in a Q4 earnings results release that it plans to enforce rules against password sharing more broadly in 2023.

Password sharing rules will be enforced through IP addresses, device IDs, and account activity. So far, Netflix has not made any announcements in the United States, but the company is well aware that it will not be a "universally popular move," as it said it is anticipating "a bit of a cancel reaction" as the crackdown continues. Given that pricing for an additional person is $7.99 in New Zealand and Canada, Netflix could eventually implement a similar add-on price in the United States.

While the Netflix terms of service have never explicitly allowed for multi-household password sharing, Netflix looked the other way for so long that implementing fees for offering account access to friends and family is likely to upset some subscribers.

Netflix's plan pricing also doesn't help, as subscribers pay for watching on multiple devices. With the Premium plan, for example, Netflix provides Ultra HD 4K streaming and support for watching on four devices simultaneously, now with the caveat that everyone watching has to be in the same home.

Tag: Netflix

Top Rated Comments

polaris20 Avatar
15 months ago

Good.

You can't share your Theater tickets and you can't share traditional cable. Bizarre people think its OK to share a $15 netflix account with their entire family all over the US and complain when their favorite show gets cancelled.
Even more bizarre that people think you should pay for four simultaneous streams, but not actually get to use them in many cases. A lot of people's kids are away at school, for example. You think it's okay for them to have to pay $7.99 on top of the $14.99, just because they're not home? Because that's the way it's looking like Netflix is going.
Score: 57 Votes (Like | Disagree)
Nermal Avatar
15 months ago

Bizarre people think its OK to share a $15 netflix account with their entire family all over the US
Netflix has previously implied that it's fine (e.g. a Premium account allows watching on four computers at once, therefore people watch it on four computers at once) and has even encouraged it in the past (the infamous "love is sharing a password" tweet). Whether it's right or wrong, I wouldn't call it "bizarre".
Score: 47 Votes (Like | Disagree)
Jimmy_Banks Avatar
15 months ago

Good.

You can't share your Theater tickets and you can't share traditional cable. Bizarre people think its OK to share a $15 netflix account with their entire family all over the US and complain when their favorite show gets cancelled.
"Love is sharing a password" -Netflix
Score: 46 Votes (Like | Disagree)
haginile Avatar
15 months ago
What happens when I watch Netflix in Safari with iCloud Relay turned on?
Score: 41 Votes (Like | Disagree)
hsoj1006 Avatar
15 months ago

Time to pay up cheapskates.

Sharing passwords is a crime.
A crime? LOL. Hokay. It isn't, but hokay.
Score: 38 Votes (Like | Disagree)
supergt Avatar
15 months ago
I rarely if ever watch netflix anymore. There are better offerings.
Score: 36 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...