Gurman: Apple Working On Revamped Siri Experience That Doesn't Require 'Hey Siri' Trigger Phrase
Apple is working on an updated Siri experience that moves away from the "Hey Siri" trigger phrase currently required to invoke the digital voice assistant hands-free, Bloomberg's Mark Gurman reports.

In his latest "Power On" newsletter, Gurman said that Apple is working on a way for Siri to be able to understand phrases and commands without the need to use "Hey Siri," simply saying "Siri" instead. Gurman added that the change is expected to roll out sometime in 2023 or 2024.
The company is working on an initiative to drop the "Hey in the trigger phrase so that a user only needs to say "Siri"—along with a command. While that might seem like a small change, making the switch is a technical challenge that requires a significant amount of AI training and underlying engineering work.
The complexity involves Siri being able to understand the singular phrase "Siri" in multiple different accents and dialects. Having two words—"Hey Siri"—increases the likelihood of the system properly picking up the signal.
Gurman also today reported that Apple is working to further integrate Siri into third-party services and apps to provide more context and assistance to users.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Popular Stories
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and the update should be released in September.
Below, we outline some of the new features that are rumored to be coming with iOS 27, beyond the long-awaited more personalized version of Siri.
iOS 27 will reportedly support 5G satellite internet connectivity, although this functionality might be limited to the...
There's a good chance you have at least one AI chatbot app on your iPhone, be it ChatGPT, Gemini, Claude, or Perplexity. Soon though you'll have to make room for another one – only this time it will appear all on its own with Apple's next major software update.
That's right, Siri is set to become a chatbot app.
According to Bloomberg, Apple is already testing the standalone app and plans...
John Giannandrea, Apple's former head of artificial intelligence, is set to leave the company this week as his final stock vesting date approaches.
In his "Power On" newsletter, Mark Gurman noted that Giannandrea's exit has been a prolonged one. Apple moved to dramatically reduce his role in March 2025 following the disappointing launch of Apple Intelligence and ongoing delays to the Siri...