Gurman: Apple Working On Revamped Siri Experience That Doesn't Require 'Hey Siri' Trigger Phrase

Apple is working on an updated Siri experience that moves away from the "Hey ‌Siri‌" trigger phrase currently required to invoke the digital voice assistant hands-free, Bloomberg's Mark Gurman reports.

hey siri banner apple
In his latest "Power On" newsletter, Gurman said that Apple is working on a way for ‌Siri‌ to be able to understand phrases and commands without the need to use "Hey ‌Siri‌," simply saying "‌Siri‌" instead. Gurman added that the change is expected to roll out sometime in 2023 or 2024.

The company is working on an initiative to drop the "Hey in the trigger phrase so that a user only needs to say "Siri"—along with a command. While that might seem like a small change, making the switch is a technical challenge that requires a significant amount of AI training and underlying engineering work.

The complexity involves Siri being able to understand the singular phrase "Siri" in multiple different accents and dialects. Having two words—"Hey Siri"—increases the likelihood of the system properly picking up the signal.

Gurman also today reported that Apple is working to further integrate ‌Siri‌ into third-party services and apps to provide more context and assistance to users.

Popular Stories

iOS 26 on iPhone Feature

Here's When iOS 26 Rolls Out Today in Every Time Zone [Update: Out Now!]

Monday September 15, 2025 12:00 am PDT by
Update 10:06 a.m.: iOS 26 is rolling out now, though it may take a bit for all users to see it, so keep checking! Today's the day! Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and Apple announced at last week's iPhone event that...
iOS 26 Battery Glass Feature

Apple Says Installing iOS 26 Might Impact Battery Life

Monday September 15, 2025 10:56 am PDT by
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal. A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps. Further, Apple says that new features could require more resources,...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
iphone 17 lineup

iPhone 17 Models Launch on September 19 With These New Features

Friday September 12, 2025 7:58 am PDT by
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping." The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes: iPhone 17 Display Changes The iPhone...
iOS 26 Feature

iOS 26 Available Now With These 8 New Features

Monday September 15, 2025 5:45 am PDT by
Following three months of beta testing, iOS 26 was released today, September 15. The update is compatible with the iPhone 11 series and newer, and it is available to install via the Settings app, under General → Software Update. Below, we have highlighted eight new features included in iOS 26. Even more new features and changes are outlined in Apple's release notes for the update. Some of ...
iPhone 17 Pro Air Boxes

iPhone Air and iPhone 17 Pro Boxes Revealed

Sunday September 14, 2025 1:36 pm PDT by
T-Mobile President Jon Freier today shared real-world photos of Apple's boxes for the iPhone Air, iPhone 17 Pro, and iPhone 17 models, which launch on Friday. Image Credit: Jon Freier Apple has typically included iPhone box renders in its product environmental reports, but it did not do so for the latest models. However, Apple's iPhone Upgrade Program page does offer some images of the boxes, ...

Top Rated Comments

Schizoid Avatar
38 months ago
Why not keep “Hey Siri” and fix the rest of it?
Score: 152 Votes (Like | Disagree)
dsaponaro Avatar
38 months ago
This is great! I’ll soon be able to get the wrong answers to my inquiries even easier!
Score: 99 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
38 months ago
Honestly, Siri needs more work then “Hey Siri”.
Score: 84 Votes (Like | Disagree)
nt5672 Avatar
38 months ago
Why not just scrap Siri and start over. Apple ignored Siri for like 5 years after introduction. Everyone else has moved on to something that works. Changing "Hey Siri" is not going to fix it.
Score: 69 Votes (Like | Disagree)
MrRom92 Avatar
38 months ago
Actual exchange I had last night:

Me: “Hey Siri, turn off the fan in 15 minutes”

HomePod: “I’m sorry, you must set automations at least one minute in advance”

Me: “Hey Siri, turn off the fan in 15 minutes”

HomePod: “I’m sorry, you must set automations at least one minute in advance”

Me: “Hey Siri, turn off the fan in 15 minutes”

HomePod: “I’m sorry, I’m not sure who’s speaking. Who is this?”

Me: “David”


HomePod: “I’m sorry, you must set automations at least one minute in advance”


Me: “Hey Siri, just turn off the fan”

Siri: “okay”
Score: 54 Votes (Like | Disagree)
1557750 Avatar
38 months ago
Just $8 a month to drop the “hey”.
Score: 50 Votes (Like | Disagree)