Apple CEO Tim Cook: We're Working Hard to Meet Demand for iPhone 14 Pro and Pro Max

During today's earnings call covering the fourth fiscal quarter of 2022, Apple CEO Tim Cook said that Apple has been constrained on the iPhone 14 Pro and Pro Max "from the beginning," which has had an impact on sales.

iphone 14 pro pink
Cook went on to say that Apple is "working very hard to fulfill demand" and that customer demand was "strong" and ultimately better than Apple anticipated. He expects that supplies will continue to be constrained "for a little while."

Apple was happy with iPhone sales during the quarter, with revenue up by 10 percent. In fiscal 2021, ‌iPhone‌ revenue grew by 39 percent, which made for a "tough compare" year over year. "We feel very good about how we performed in Q4," said Cook.

At the current time, many ‌iPhone 14 Pro‌ and Pro Max models are not delivering until November in the United States when ordered from Apple's online store.

The 14 Pro and Pro Max have been especially appealing this year as they offer a new Dynamic Island, A16 chip, and camera improvements that are not available in the standard iPhone 14 models. Rumors have suggested that the ‌iPhone 14‌ has not sold as well, with customers particularly uninterested in the new 6.7-inch ‌iPhone 14‌ Plus.

Top Rated Comments

WiiDSmoker Avatar
14 weeks ago
All by design. Gimp the base model so that people gravitate toward the higher model for more revenue/profit.
Score: 27 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
14 weeks ago
iPhone selling too well. Woo hoo! It will only push Apple to make the iPhone even better. Beyond the limits!!! ?
Score: 12 Votes (Like | Disagree)
GMShadow Avatar
14 weeks ago


A four year old survey isn't of much value at this point.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
14 weeks ago


People also want the Product Red iPhone Pro Max.
Score: 9 Votes (Like | Disagree)
dampfnudel Avatar
14 weeks ago

Please, make it a hint for a iPhone 15 Mini. (It’s okay if you have to switch to iPhone 16 Plus again. Actually, maybe it is not a bad idea to flip-flop every two years).
Alternating between the larger Plus and smaller mini from year to year would actually be a very good idea. Both phones seem to be niche market for Apple compared to the other iPhones, but they could limit production to what’s necessary to meet demand, keeping those who want those iPhones happy.
Score: 7 Votes (Like | Disagree)
Sheepish-Lord Avatar
14 weeks ago

All by design. Gimp the base model so that people gravitate toward the higher model for more revenue/profit.
Exactly. 14 Pro’s are a joke and were not a game changer compared to the 13 Pro’s.
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off)

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...