Google is aiming to lure iPhone users to its new Pixel 7 and Pixel 7 Pro by offering high trade in values for prior-generation iPhone 13 models. Google is providing up to $750 in trade-in value to iPhone customers, with the $750 offered for an iPhone 13 Pro Max with 1TB storage, originally priced at $1599.
Google offers $595 for a 128GB iPhone 13 Pro Max, $645 for a 256GB model, and $695 for a 512GB model. Apple itself only offers a maximum of $720 for customers who trade in an iPhone 13 Pro Max for a new smartphone, such as the 14 Pro Max.
With the $750 maximum, the $599 Pixel 7 would be free, while the Pixel 7 Pro could be purchased for $150 as it is priced starting at $899.
It is worth noting that Apple does not offer anywhere near as much trade-in value for Android devices such as the Pixel 6, providing a mere $240 maximum trade-in value for last year's Pixel 6 Pro. Apple devices generally hold their value better than Android devices due to demand and because Apple provides software updates for at least five years after launch.
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Monday January 26, 2026 6:07 am PST by Joe Rossignol
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker.
For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com.
The new...
